A recent Reynolds Journalism Institute study indicates that the iPad is becoming a primary vehicle for many users to consume (read, listen to, or watch) daily local, national, and world news and that it is leading a revolution in terms of how frequently people read news as well as how much news they read on a daily or weekly basis.
The survey noted that the iPad is the preferred large media tablet on the market with news consumers surveyed with an 88% share of that market. The Kindle Fire was the top pick among small media tablets with 68% of the news consumer market. The iPhone was the overall preferred smartphone with 39% of the news consumer market.
It also noted that the iPad (and other large tablet devices) seem to be encouraging news reading among all demographics including young adults. Among young adults (18 – 24 years old), 67% read news on one or more mobile devices and averaged five hours of news reading/consumption per week. Among young adults with iPads, 84% read news on their device(s) for an average of 7.3 hours per week.