Apple’s savvy fitness plan: Build an indispensable platform

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The Activity app forms the hub of Apple’s fitness platform strategy.
The Activity app forms the hub of Apple’s fitness platform strategy.
Photo: Graham Bower/Cult of Mac

If you compare the Apple Watch to dedicated fitness tracking devices, it comes up short, and the forthcoming watchOS 2 will do little to address these limitations. Instead, with this update Apple is focusing on helping improve third-party fitness apps.

That’s because Apple sees its wearable as the main component of a fitness platform, with the Activity app as hub. While the built-in Workout app is mostly for beginners, third-party apps will provide the missing features for hardcore users.

Now Is The Perfect Time For Google To Submit Its Maps App For iOS [Opinion]

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If there were ever a time for Google to play “good guy” it would be now. Apple has simply been piling up the negative criticism with everything from its ridiculous legal attacks to its latest Mapsgate debacle. While Google has been going down the wrong path by setting itself up to bite back (see Motorola Mobility), I believe now to be the perfect time to turn the other cheek. Specifically with their Maps service.