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Hasselblad Puts Sony NEX-7 Guts Into ‘Luxury’ Case, Demands $6,500

Hasselblad Puts Sony NEX-7 Guts Into ‘Luxury’ Case, Demands $6,500

Hasselblad plans to make the ugliest camera, like, ever.

Hasselblad is planning to take a Sony NEX-7, replace its tiny, well designed body with a hideous blob of precious metal and rare wood, and sell it for around $6,500.

Yes, Hasselblad is trying to become the Vertu of cameras, a company that confuses “luxury” materials with actual quality. And it’s all the more sad, as Hasselblad made the cameras that went to the moon.

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