Tara Zirker shows the StayAtHand travel app to MacRumors’ Arnold Kim during AltConf’s Journalist Pitch Lab. Photo: Jim Merithew/Cult of Mac
SAN FRANCISCO — You created an app. You think it’s awesome. Your friends say so too. Something nags at you, though: You have zero reviews, your downloads don’t outnumber your Facebook pals, and you need to make rent.
There’s a fancy name for your problem: “discoverability.” Millions of good apps face it, gathering dust between bogus fart apps and Flappy Bird clones.
“It’s hard to make a living in the App Store,” says Michael Yacavone, founder of Individuate, which makes personal-development apps Ace It! and Affirmable.
But there is definitely money to be made in the App Store, to the tune of $15 billion Apple has paid developers so far. Apple recently vowed to improve discoverability by adding an “explore” tab to the App Store, but whether users will search for new and exciting apps remains to be seen. The basic problem remains for most developers: Nearly everyone is ignoring you. Journalists can help, but you have to know how to deal with them.
Reporters at USA Today and other Gannett outlets begin receiving iPhones for mobile reporting
News media conglomerate Gannett is making a big push for mobile reporting and they’ve decided that the iPhone 4S is the perfect tool to start with for journalists across the country. To that end, the company has equipped 1,000 print and broadcast reporters with new iPhones to use for on the spot reporting, editing, and broadcasting.
The initiative was announced in December and will eventually include iPads as well as iPhones, but it is just now rolling out after the company put journalists getting the handsets through intensive training in the use of the iPhone and of the handful of apps that Gannett has chosen for reporters to use.