Steve Jobs Hides In Bushes To Spy On Customers

The bushes outside the Apple Store in the Stanford Shopping Center, Palo Alto, Calif. Steve Jobs hides in the bushes to spy on customers.

We all know that Steve Jobs is obsessed with crafting top-notch customer experiences. Of course, he’s famous for being dismissive of focus groups, but did you know he spies on customers at his local Apple Store?

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Spotted: “Inside Steve’s Head”

Came across the Italian edition of CoM founder Leander Kahney’s book on Steve Jobs (“Inside Steve’s Brain“) the other day in a shop in Milan.

The title in Italian has been translated as “Inside Steve’s Head.” Perhaps the idea of being in his brain was considered a little too graphic?

It looks like the Spanish edition took the same route…Curious to see if there are any other differences in title translations, if you spot any, let me know…

Inside Steve’s Brain, New York Times Best Seller

Many thanks to everyone who bought Inside Steve’s Brain about Steve Jobs. Three weeks after release, Inside Steve’s Brain is a New York Times best seller. It’s number 28, hardcover nonfiction for the week of 5/11.

Gotta say, I’m super delighted.

Link.

Inside The Other Steve’s Brain

My old colleague Rob Beschizza, who recently abandoned Wired.com for BoingBoing Gadgets, has a brilliant parody of my new book, Inside Steve’s Brain. The treacherous bastard writes:

“It’s hard to believe that one man revolutionized the operating system business in the 2000s, converting Windows’ extraordinary market dominance into the reviled seven-year ditch that is Vista, and squandering billions on confused advances into ill-understood peripheral markets like video gaming and music hardware

…. Wired.com’s Leander Kahney cuts through the salt-ringed tide marks that surround him to unearth secrets to his unbelievable results. It reveals the real Steve.”

LINK.

Macworld Reviews Inside Steve’s Brain

In more good news, the first review of Inside Steve’s Brain — my new book about Steve Jobs — has been published by Macworld.com. Even better, reviewer Dan Pourhadi likes it.

In his new book, Inside Steve’s Brain (Portfolio, 2008), however, Leander Kahney attempts to go beyond the obvious by offering a detailed, concept-oriented, blow-by-blow look at Apple CEO and what makes him tick–his history, his ideas, his ideals, his reasoning, his behavior, his relationships, even his footwear choices.

Kahney’s the right person for the job, too: He has an extensive history covering Apple and Steve Jobs since the early 1990’s, has written two previous books on the company, and has been running Wired’s Cult of Mac blog for ages.

Macworld is a tough audience, so I’m especially glad they liked it. The book is out next week.