All items tagged with "George Orwell"

Sci-fi novel that inspired Apple’s iconic Mac ad is hitting the big screen

Apple's vision of a possible 1984-style dystopian future. Photo: Apple

Apple’s vision of a possible 1984-style dystopian future. Photo: Apple

George Orwell’s Nineteen Eighty-Four is one of my favorite dystopian sci-fi novels, and according to Hollywood magazine Deadline, it’s about to be brought to the screen courtesy of the Jason Bourne movies’ director Paul Greengrass.

For those who are unfamiliar with it, Nineteen Eighty-Four tells the story of a surveillance heavy future (well, technically the past at this point) in which an everyman named Winston Smith rebels against an all-knowing government in an age of omnipresent surveillance and perpetual war.

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Marketing Guru Behind Apple’s 1984 Ad Believes It Was More Successful Than The Mac Itself

Marketing Guru Behind Apple’s 1984 Ad Believes It Was More Successful Than The Mac Itself

Apple’s infamous 1984 advertising campaign for the original Macintosh needs little introduction from myself. The one-minute clip, which was inspired by George Orwell’s Nineteen Eighty-Four novel and depicts IBM users as mindless followers, was a huge success. So much so that the marketing guru behind it, Regis McKenna, believes it was more successful than the Macintosh itself.

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