General Electric nearly bought Apple in 1996

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Getting a new iPhone is awesome, especially if you set it up correctly.
The iPhone could've been made by GE.
Photo: Jim Merithew/Cult of Mac

Apple Inc. and General Electric are two of the most iconic American companies of the last century, but back in 1996 they almost become one company as GE CEO Jack Welch considered buying the computer maker.

It would have only cost GE $2 billion and the current Apple CEO, Michael Spindler, was begging Welch to pull the trigger on the deal in order to save the struggling company.

Apple Climbs Up To Second In Best Global Brands Survey

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Interbrands-top-five
Apple is the "top riser" in the Best Global Brands survey.

Apple has climbed up to the second spot in Interbrand’s “Best Global Brands” survey of 2012, with an estimated brand value of $76.5 billion. The Cupertino company is second only to Coca-Cola, worth an estimated $77.8 billion, and it leaves IBM, Google, and Microsoft trailing behind.

General Electric: To Our Employees, iPhones Are As Important As Light Bulbs

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Photo by chuckthewriter - http://flic.kr/p/6st5v1
Photo by chuckthewriter - http://flic.kr/p/6st5v1

When your company is 120-years-old and synonymous with the light bulb, it can be difficult convincing prospective workers that you’re hip and with it. But GE thinks it has what it takes: the iPhone. An executive says its support of the Apple handset helps new employees see the global conglomerate as a ‘contemporary company.’