With analysts openly chattering about how Cupertino needs to take a few lessons from Samsung on how to innovate in the smartphone market, a reality check: during the last quarter of 2012, the iPhone 5 was the best selling smartphone in the world. And the second best-selling smartphone? The iPhone 4S, edging the Galaxy S3 out by over 2 million units.
Remember Samsung’s dishonest, offensive “It Doesn’t Take A Genius” ad that, as my colleague Alex heath wonderfully put it, tried to proclaim the Samsung Galaxy SIII to be a better handset than the iPhone 5 by making its “contrived spec list” longer?
Well, two can play at that game. If you’re going to selectively leave features off of one phone to make yours look like you can do more at it, well, we’re only a quick Photoshop away from turning the tables.
As a final note, I love what this ad says about Samsung. They still just don’t get it: they’re still playing the spec game when Apple has built its billions upon the true fact that no one gives a shit about specs anymore. The proof is in the experience.