Dark Horse unleashes Hell(boy) on your messages with branded emoji sets

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Hellboy-emojis
Now, you can use Hellboy emojis to drop the Right Hand of Doom on your friends in iMessages.
Photo: Swype

How big a fan of Hellboy are you?

If you answered, “Such a big fan that I wish ‘Hellboy’ were a language I could speak all the time — if only someone would make a keyboard to that effect,” you’re in luck because custom keyboard designer Swype has teamed up with publisher Dark Horse Comics to bring both Red and samurai rabbit Usagi Yojimbo to your iMessages.

Hellboy beer will wash away your devilish thirst

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Hell yes! Rogue's devilish Right Hand of Doom Red Ale looks worthy of Hellboy. Photo: Rogue Ales
Hell yes! Rogue's devilish Right Hand of Doom Red Ale looks worthy of Hellboy. Photo: Rogue Ales

Here’s a comics crossover you can drink to: Rogue Ales is bottling a birthday brew for Hellboy.

Rogue’s Right Hand of Doom Red Ale pays tribute to the demon-spawn character created by Mike Mignola. A Mignola drawing of the wisecracking, cigar-chomping, supernatural badass adorns the label, just as the comics franchise reaches legal drinking age in the United States.

Dark Horse Comics does video game titles like no other

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Dave Marshall, Editor Dark Horse Comics. Photo: Rob LeFebvre/Cult of Mac
Dave Marshall, Editor Dark Horse Comics, holding a coffee table book of video game art. Photo: Rob LeFebvre/Cult of Mac

SEATTLE, Washington – Walk into a comic shop, and you’ll probably see titles from publisher Dark Horse Comics. Known for its creator-owned series like Mike Mignola’s Hellboy and Sergio Aragonés’ Groo the Wanderer as well as television and movie adaptations like Buffy the Vampire Slayer or 300, the comic book publisher has a booth at the Penny Arcade Expo this weekend in Seattle to show off a different genre of comic.

The booth at the Washington State Convention Center in is full of video game-themed books of all stripe, from Mass Effect and Tomb Raider single-issue comics to larger, coffee table volumes like Hyrule Historia, which is chock full of the lore of The Legend of Zelda, and The Art of Naughty Dog, an art book that focuses on the popular game developer’s artistic output.

Dave Marshall says that video game books are the third pillar in the Dark Horse publishing strategy, and have become just as valuable a content stream as the creator-owned or media-based titles.

“We get the original writers and artists from the video games themselves to actually write or consult on these books,” he told us at the Dark Horse booth Saturday morning, “so we can come to the fans at a deeper level than just a crummy tie-in or cash grab.”