Betabrand latest piece of clothing featuring the Poo Emoji is this pocket dress. Photo: Betabrand
Betabrand designers don’t want to dress us in crap. But they will happily cover us in Poo emojis.
The San Francisco-based crowd-funded clothing company known for innovative blends of comfort, clever, cool and humor – consider the Photobomber hoodie or Shiny Silver disco leggings – seem to have piles of material with a poo emoji pattern.
First, Betabrand produced a Chuck Taylor-inspired high-top sneaker, then a men’s short-sleeve button-up shirt that left the company flush with orders. Now, a sleek pocket dress sprinkled with the bright-eyed, smiling coil of fun is available.
Flashback menswear uses a highly reflective material that’s sure to make an impression in flash photos. Photo: Betabrand
Most clothing designers like to see their clothes well photographed. Betabrand’s Steven B. Wheeler has menswear that just might ruin a photo — and that’s part of the cool factor.
Wheeler and DJ Chris Holmes teamed up to design five pieces called Flashback, clothing made of a highly reflective fabric that will bounce any iPhone flash right back through the lens.
In most cases, the result produces a nuclear look, with the silhouette of the clothes distractingly white hot. Surrounding details either get lost in the shadows or simply go unnoticed because the eyes zero in on the aura of the Flashback clothing.
Crowd-sourced funding is hot these days, with outfits like Kickstarter and Indiegogo allowing anyone with a hot business idea to pitch their service, product, or–in this case–app to those bleeding edge enough to want to support an idea before it’s even built.
MiWallet has that hot idea, and now they want you to help fund it. Think of the convenience of the Apple Store app checkout via iTunes connected with the security of Google Wallet, and you’ve got the general idea.