CIRP

Read Cult of Mac’s latest posts on CIRP:

Top 5 reasons Android users switch to iPhone

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If you switched from an Android device to an iPhone, what would be your reason?
If you switched from an Android device to an iPhone, what would be your reason?
Photo: Ed Hardy/Cult of Mac

A new report Wednesday from Consumer Intelligence Research Partners (CIRP) revisits the group’s recent finding that Android users increasingly switched to iPhone in recent years and gets into the reasons why.

It gave four specific major reasons and a fifth vague but important one, below.

iPhone 11 sales took off like a rocket

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iPhone 11 and iPhone 11 Pro
The more-affordable iPhone 11 is outselling either of the Pro series models.
Photo: Apple

The iPhone 11 along with the Pro series reportedly accounted for a sizable chunk of Apple’s August-through-September handset sales, even though they were only available for two weeks during that quarter.

The most popular new model is the 6.1-inch iPhone 11, which costs significantly less than that iPhone 11 Pro series.

U.S. iPhone user base is growing at its slowest rate ever

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iPhone sales
Critics say Apple needs to build more affordable iPhones.
Photo: Apple

Apple’s iPhone sales in the U.S. are starting to flatline, according to data from the Consumer Intelligence Research Partners.

Growth of the iPhone install base in the U.S. has been on a downward trend for years now, but CIRP’s latest report reveals that growth was at its slowest rate ever during the first quarter of 2019.

iPhone XR completely dominates Apple’s US sales

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Long-term iPhone XR demand could eventually lead to greater sales than the iPhone XS.
Sales of the iPhone XS and XS Max are dwarfed by the success of the iPhone XR.
Photo: Apple

The iPhone XR accounted for 38 percent of all Apple’s US handset sales during the first three months of this this year, according to a market research company.

Combined with the iPhone XS and XS Max, these 2018 models totaled 59 percent of all iOS handset sales in the US last quarter.

189 million iPhones are currently in use in the U.S.

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iPhone sales
There are a whole lot of iPhones in the U.S.
Photo: Apple

The days of crazy iPhone growth may be over, but the U.S. install base continues to tick upward — growing 14 percent relative to the December 2018 quarter.

According to new research published by Consumer Intelligence Research Partners, Apple’s total U.S. install base (the number of active iPhones being used) currently stands at 189 million units. With the U.S. population in the vicinity of 325.7 million people, that’s more than one iPhone for every two people in the country.

HomePod sales reportedly hit 3 million units in U.S.

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Apple debuts HomePod in India at its cheapest price yet
HomePod sales are "small but meaningful," according to a new report.
Photo: Charlie Sorrel/Cult of Mac

The smart speaker contest may be a two-horse race between the Amazon Echo and Google Home, but Apple’s HomePod is starting to carve out a share as well.

According to new research from Consumer Intelligence Research Partners, the total smart speaker market has now reached 50 million units in the United States. Among the installed base of U.S. devices, Amazon has 70 percent, Google has 24 percent and Apple has 6 percent.

iPhone reclaimed some valuable ground from Android last quarter

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iPhone X
The iPhone reportedly had a great quarter late last year.
Photo: Ste Smith/Cult of Mac

iOS increased its market share in the U.S. over the most recent quarter, a new report from Consumer Intelligence Research Partners reveals.

The newly published research claims that iOS devices accounted for 39 percent of new mobile device activations over Q4, compared to only a 34 percent increase this time last year. Android, meanwhile, saw activations fall from 71 percent to 64 percent.

iPhone X fever likely suppressing demand for iPhone 8

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iPhone SE 2 could cost $399 just like the first-gen iPhone SE
Has the iPhone X been the iPhone 8's biggest enemy?
Photo: Ste Smith/Cult of Mac

The iPhone 8 and 8 Plus are likely performing worse than expected for a full-number iPhone release, according to a new report from Consumer Intelligence Research Partners.

Instead, CIRP suggests iPhone 8 sales figures are far closer to an iPhone “s” release. That makes a lot of sense, given that the iPhone 8 line is shipping the same year as the eagerly anticipated iPhone X.

Why Apple buyers are primed to pay premium

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Cash-Money

Everyone knows that Apple does a stellar job of getting its users to upgrade to its latest version of iOS, but how does it do at convincing customers to buy its latest iPhones and iPads, rather than settling for cheaper older models?

Very well, and getting better all the time, according to new market research from the Chicago-based Consumer Intelligence Research Partners.

Looking at consumer data for the calendar quarter which ended June 30, CIRP noted that the flagship iPhone 5s accounted for an impressive 62 percent of total iPhone sales in the quarter, while the iPad Air took 52 percent of all iPad sales in the quarter. Why is this significant?

iPhone Was The Most Dominant Smartphone Brand Last Quarter [Analyst]

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cirp

Apple has regained its lead over Android in the battle for U.S. smartphone marketshare, according to the latest report from Consumer Intelligence Research Partners (CIRP).

Going by CIRP’s figures, in the final quarter of 2013 iOS eked out a 2 percent advantage over Android — with Apple capturing 48 percent of the market to Google’s 46 percent.

Every Year, Customers Keep Buying Cheaper And Cheaper iPads

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When Apple unveiled the iPad Air back in October, they curiously decided to keep the iPad 2 around for another generation at a $399 price point… the exact same price as an entry-level iPad mini with Retina Display.

In theory, Apple’s idea here seems to have been to price the vintage iPad 2 at a sub-$400 price point so as to have a cheaper 9.7-inch tablet available for educational institutions, budget shoppers and the like. But it looks like no one’s really all that interested, with only one customer in twenty opting to buy an iPad 2 in the latest quarter. Despite this, though, average price of a purchased iPad fell for the second year in a row.

The iPhone 5c Is Driving Customers Into The Arms Of The iPhone 5s

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The successor to the iPhone 5c is nearly here.
The successor to the iPhone 5c is nearly here.
Photo: Apple

The iPhone 5c isn’t a failure by any means, but even so, it’s not selling as well as most people would have expected, with sales of the iPhone 5s believed to outpace its plastic midrange sibling by as much as three to one. And while it’s true that the iPhone 5c is still selling well enough to make it the second- or third-best-selling smartphone at every carrier, it’s still a middling success compared to the iPhone 5s.

Yet maybe that’s what Apple wants. In fact, maybe Apple realized that by selling the previous year’s phone for $100 less, they were cutting into their own margins by selling what was, in design, a luxury phone at a mid-tier cost. If so, the iPhone 5c is working exactly as designed.

Apple Sells One Out Of Every 10 Smartphones In The United States

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The Rumor: Angela Ahrendts is only three weeks into her reign at Apple but rumors claim she's already outlined a plan that will completely revamp the end-to-end Apple Store experience.

The Verdict: The shift from computers to wearables is the perfect time for the ex-Burberry CEO to shake things up at Apple's glass and aluminum shrines, I just hope she gets rid of the annoying musical chairs-style support at the Genius Bar while she's at it.

The Rumor: Angela Ahrendts is only three weeks into her reign at Apple but rumors claim she's already outlined a plan that will completely revamp the end-to-end Apple Store experience.

The Verdict: The shift from computers to wearables is the perfect time for the ex-Burberry CEO to shake things up at Apple's glass and aluminum shrines, I just hope she gets rid of the annoying musical chairs-style support at the Genius Bar while she's at it.

Who sells the most iPhones of them all? It’s not a carrier or a third party: it’s Apple itself. In fact, the Cupertino company sells 25% of all American iPhone sales, combined. Even more staggering, though, is that Apple sells one in ten smartphones, too.

The iPhone 5s Is Outselling The iPhone 5c Two To One [Report]

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While the iPhone 5s is still difficult to get hold of more than three weeks after its debut — particularly if you want a gold or silver model — you shouldn’t have any problem picking up an iPhone 5c at your local Apple store. That’s because the cheaper device isn’t selling anywhere near as much as its high-end sibling.

According to new research from Consumer Intelligence Research Partners (CIRP), the iPhone 5s is currently outselling the iPhone 5c more than two to one.

More Than Third Of iPhone 4S Buyers Coming From RIM, Android

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iphone4s

More signs pouring in the iPhone benefitted big time during the holidays. In particular, new research finds some 36 percent of consumers buying the iPhone 4S between October and December 2011 were abandoning other platforms, such as Android or the BlackBerry. The findings were doubly good news for Apple, as researchers found 21 percent of iPhone 4S buyers chose the 64GB smartphone model.