Who sells the most iPhones of them all? It’s not a carrier or a third party: it’s Apple itself. In fact, the Cupertino company sells 25% of all American iPhone sales, combined. Even more staggering, though, is that Apple sells one in ten smartphones, too.
According to a recent report by Consumer Intelligence Research Partners, Apple’s retail stores account for 11% of all smartphone sales. That’s pretty incredible, considering the fact that Apple only sells the iPhone.
In addition, Apple.com or Apple’s Retail Stores accounts for one-fourth of all iPhone sales, with AT&T accounting for 21% and Verizon 18%. Best Buy accounts for about 12% of all iPhone sales, surprisingly, and CIRP goes as far as to say that Best Buy has “significant power” when it comes to iPhone sales.
Mass merchants such as Target, Walmart and Costco are also worth noting, collectively accounting for 12 percent of sales — that’s about as much as Best Buy and Apple sell individually. According to the survey, Amazon makes up seven percent of sales; eBay, two percent.
Of the carriers, Verizon gets the biggest proportion of sales — 57 percent — from its own stores, while the other three major carriers each get roughly half of their sales from their own stores. Both Verizon and AT&T have been working on plans designed to make their stores even more of a destination.
Are you buying an iPhone before the holidays? If so, where will you buy it: an Apple Store or elsewhere? Let us know in the comments.
Source: All Things D