Apple Sells One Out Of Every 10 Smartphones In The United States

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The Rumor: Angela Ahrendts is only three weeks into her reign at Apple but rumors claim she's already outlined a plan that will completely revamp the end-to-end Apple Store experience.

The Verdict: The shift from computers to wearables is the perfect time for the ex-Burberry CEO to shake things up at Apple's glass and aluminum shrines, I just hope she gets rid of the annoying musical chairs-style support at the Genius Bar while she's at it.

The Rumor: Angela Ahrendts is only three weeks into her reign at Apple but rumors claim she's already outlined a plan that will completely revamp the end-to-end Apple Store experience.

The Verdict: The shift from computers to wearables is the perfect time for the ex-Burberry CEO to shake things up at Apple's glass and aluminum shrines, I just hope she gets rid of the annoying musical chairs-style support at the Genius Bar while she's at it.

Who sells the most iPhones of them all? It’s not a carrier or a third party: it’s Apple itself. In fact, the Cupertino company sells 25% of all American iPhone sales, combined. Even more staggering, though, is that Apple sells one in ten smartphones, too.

According to a recent report by Consumer Intelligence Research Partners, Apple’s retail stores account for 11% of all smartphone sales. That’s pretty incredible, considering the fact that Apple only sells the iPhone.

In addition, Apple.com or Apple’s Retail Stores accounts for one-fourth of all iPhone sales, with AT&T accounting for 21% and Verizon 18%. Best Buy accounts for about 12% of all iPhone sales, surprisingly, and CIRP goes as far as to say that Best Buy has “significant power” when it comes to iPhone sales.

Mass merchants such as Target, Walmart and Costco are also worth noting, collectively accounting for 12 percent of sales — that’s about as much as Best Buy and Apple sell individually. According to the survey, Amazon makes up seven percent of sales; eBay, two percent.

Of the carriers, Verizon gets the biggest proportion of sales — 57 percent — from its own stores, while the other three major carriers each get roughly half of their sales from their own stores. Both Verizon and AT&T have been working on plans designed to make their stores even more of a destination.

Are you buying an iPhone before the holidays? If so, where will you buy it: an Apple Store or elsewhere? Let us know in the comments.

Source: All Things D