Chomp Co-Founder Cathy Edwards Departs Apple, Leaving App Store No Better Off

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In early 2012, Apple acquired Chomp, largely to fix the broken search, recommendation and discovery features of the iOS App Store.

Two years later, app discovery on the iOS App Store remains pretty much as broken as ever. Maybe that’s why Cathy Edwards, Chomp’s co-founder who went on, post-acquisition, to become Director of Evaluation and Quality on Apple Maps, is leaving Apple come April 11.

Is This The Only Thing Apple’s Used Their Chomp Acquisition For So Far? [Image]

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chomp

Is The New iTunes Search System Chomping Up Indie Developer Sales?

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OnShelf

Yesterday, we reported on a story about the new search algorithms in the iTunes App store. It was speculated that the new search results seen by iOS developers were due to Apple’s acquisition of Chomp, a search company that had found some success in the crowded market.

The developers who noticed the result reported better than average search rankings, with the implication that the new search would filter out the bad apps, only leaving the good ones.

Today, we heard from a developer of an app with a different story.

Apple Chomps Out Android App Discovery From Chomp Engine

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Earlier in the year, Apple acquired app discovery engine Chomp in an effort to improve app discoverability in their App Store. As we all know, discovering apps among the hundreds of thousands that populate popular app stores can sometimes be a chore, so it would make sense for Apple to acquire such a company as Chomp. However, Chomp also improved app discoverability of Android apps and since Apple’s acquisition we’ve wondered if this would one day change. Well, guess what? That day has come and it looks like Apple has chomped out Android app discoverability completely.

Chomp? Why Didn’t Google Think Of That?

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Cathy Edwards
Cathy Edwards was the CTO and cofounder of Chomp, an innovative app search engine acquired by Apple. She is now a senior iTunes engineer. She'll be working on one of the thorniest problems faced by the iOS users -- how to find the best apps.

Apple announced this week the acquisition of Chomp, an app-search startup.

Chomp CEO Ben Keighran is reportedly working already in Apple’s marketing department, and CTO Cathy Edwards is already employed as a senior iTunes engineer.

Chomp crawls the data associated with all the apps in an app store and uses a sophisticated algorithm-based search function to enable people to search and actually find the apps they really want. Less appreciated by the public (but not Apple) is what appear to be incredible analytics tools, enabling a deep understanding of what people are searching for, how successful they are at finding it and detecting meaningful trends in app demand.

Sound familiar? Search algorithms and analytics are Google’s core competency.

Apple Gobbles Up Chomp App Search Engine

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Chomp, chomp. Apple gobbles up the startup app-search service
Chomp, chomp. Apple gobbles up the startup app-search service