Chomp Co-Founder Cathy Edwards Departs Apple, Leaving App Store No Better Off

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In early 2012, Apple acquired Chomp, largely to fix the broken search, recommendation and discovery features of the iOS App Store.

Two years later, app discovery on the iOS App Store remains pretty much as broken as ever. Maybe that’s why Cathy Edwards, Chomp’s co-founder who went on, post-acquisition, to become Director of Evaluation and Quality on Apple Maps, is leaving Apple come April 11.

Is This The Only Thing Apple’s Used Their Chomp Acquisition For So Far? [Image]

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chomp

 

Earlier this year Apple acquired Chomp – a startup app-search service – presumably to help it improve app-search in iOS. The move seemed brilliant at the time because finding apps in the iOS App Store was more painful and tedious than hiking through the jungles of the Amazon.

App Store searching has improved a bit with iOS 6, but it’s still not great. We probably wont experience the full fruits of the Chomp acquisition for many more months, but if you look at the picture above, Apple’s already implemented Chomp’s search UI into the App Store. Do you think Apple plans to do more with Chomp and their app-search technology? Let us hear your thoughts in the comments.

 

Source: Reddit

 

Is The New iTunes Search System Chomping Up Indie Developer Sales?

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OnShelf

Yesterday, we reported on a story about the new search algorithms in the iTunes App store. It was speculated that the new search results seen by iOS developers were due to Apple’s acquisition of Chomp, a search company that had found some success in the crowded market.

The developers who noticed the result reported better than average search rankings, with the implication that the new search would filter out the bad apps, only leaving the good ones.

Today, we heard from a developer of an app with a different story.

Apple Chomps Out Android App Discovery From Chomp Engine

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Earlier in the year, Apple acquired app discovery engine Chomp in an effort to improve app discoverability in their App Store. As we all know, discovering apps among the hundreds of thousands that populate popular app stores can sometimes be a chore, so it would make sense for Apple to acquire such a company as Chomp. However, Chomp also improved app discoverability of Android apps and since Apple’s acquisition we’ve wondered if this would one day change. Well, guess what? That day has come and it looks like Apple has chomped out Android app discoverability completely.