Sorry, Google, BMW already owns ‘Alphabet’ and they don’t want to sell



When Google reorganized itself into a subsidiary of a new over-arching company, Alphabet, you’d think that they’d have checked to see if anyone else was doing a similar business with the name.

In fact, BMW also does business as Alphabet, and they own the trademark and the .com URL to boot.

BMW makes cars, and Google is working on a self-driving car. That seems like possible grounds for a trademark infringement suit, right?

CSR2′s hyperrealistic super cars leave other iOS racing games in the dust


So real it hurts.
So real it hurts.
Photo: Zynga

If you’ve ever wanted to own a garage full of incredible super cars from the likes of Ferrari and McLaren, then you’re in luck. Virtually, at least.

NaturalMotion’s CSR Racing 2, the sequel to 2012’s hit drag racing game CSR Racing (an iTunes App Store Essential game), is headed to iOS devices soon and wow is it a tour de force of graphical fidelity. The light in the game’s garage caresses every curve of these hot automobiles, shining back the deviotion the development team obviously put into each and every loving shot.

CSR2 lets players experience the thrill of attaining not just one, but a whole garage of the most desirable cars on the planet,” writes Torsten Reil, CEO of NaturalMotion, “and it feels as close as possible to the real thing. That’s because each car, down the stitching on the seats, is built without compromise to its real-world beauty, integrity and authenticity.”

Check out the gorgeous teaser trailer below.

Check out Goodwood, Jony Ive’s favorite car festival


The Goodwood Festival is a celebration of racing and hill climbs.
The Goodwood Festival is a celebration of racing and hill climbs.
Photo: Peter Leung/Twitter

The annual race car festival at Goodwood is underway this year, with 100,000 attendees all clamoring to see the hot rods and race cars speed their way to the top of the uphill course.

Avowed gear-head Jony Ive travels to the South of England each year to see the festtival; chances are he’s there now ogling the sweet lines of a fancy race car or taking in some ideas for the rumored Apple car.

Check out some of the cool rides from this year’s festival below.

Exciting images from ‘Golden Age of Auto Design’ we almost didn’t get to see

Charles Balogh, Ford Advanced Studio, 1953. Photo: American Dreaming
Charles Balogh, Ford Advanced Studio, 1953. Photo: American Dreaming

The concept artists who envisioned the future of the automobile created edgy, forward-thinking illustrations knowing their works might never be seen — and would likely get destroyed.

But some of the forward-looking art created during Detroit’s “Golden Age of Automotive Design” made it outside company walls, thanks to artists who lined overcoats with drawings or used boxes with false bottoms to smuggle out their work.

The car-centric art is the subject of a current exhibit at Lawrence Technological University in Detroit and is the subject of an upcoming documentary on PBS called American Dreaming.

The makers of Monument Valley want to redesign your car dashboard


Monument Valley
Who wouldn't want the team behind Monument Valley rethinking the way we drive. Photo: Ustwo

What do you do as a second act after creating one of the most beautiful iOS games in history? If you’re Ustwo, the devs behind the Cult of Mac favorite Monument Valley, the answer is simple: you redesign the car dashboard.

Yes, you read that correctly.

It might be a long way from the M.C. Escher-inspired iPad puzzle game, but Ustwo has teamed up with the company Car Design Research to create a prototype for a simplified in-car display that shows only the information you need at the time you need it. And, unsurprisingly, it looks spectacular.