Lacie Launches Porsche-Designed USB Stick. In 2013

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Just like those isolated soldiers that used to be discovered from time to time thinking that WWII was still on, years after it had ended, there’s a designer hidden deep in the offices of Porsche who thinks we still need to use USB thumb drives. Yes, it looks beautiful, just like Hiroo Onoda’s doubtlessly crisply-pressed uniform, but that doesn’t make it right.

The Lacie/Porsche stick is fashioned from beautiful brushed steel, and can pump its 16GB or 32GB of data into your computer via a fast USB 3.0 connection. In a nod to modernity, the purchase of your stick includes cloud storage on Lacie’s Wuala service.

The stick does look good on a keychain, though, so it is at least more functional than just having a Porsche or Ferrari keyring. In fact, this post now reminds me of a true story about an investor in a cocktail bar I once opened in London. One of his cars was a Ferrari, and it had a sticker in the window which said “My Other Car is a Porsche.” That’s funny enough on it’s own, but the fact is he did own a Porsche.

The USB key is available now for $30 (16GB) or $50 (32GB).

Source: Lacie