Refurbished iPhone 6 drops to $370 and PlayStation 4 sees its first discounts [Deals]

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You'll find deals on iPhone 6 and 6 Plus, Beats by Dre urBeats earbuds, Xbox One and more in this week's roundup.
The Xbox One Gears of War Bundle is $100 off.
Photo: Microsoft

We love the internet. So much. It is so unrelentingly kind, and this week is no exception. PlayStation 4 is experiencing its first discounts since Playstation VR released, iPhone 6 prices continue to drop as iPhone 7 catches on, the Beats by Dre flagship earbuds are $240 off, and that awesome DJI Phantom 4 deal is still cooking.

Beats by Dre’s marketing guru bails on Apple

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Be cool. Stay in school.
Beats CMO is leaving the company.
Photo: Beats by Dre.

Omar Johnson, the Beats by Dre chief marketing officer that helped transform the headphone company from a gimmick to one of the most iconic brands in pop culture, is leaving the company next month.

During his time at Beats, Johnson and his marketing team created unique ads by collaborating with the world’s top athletes in every major sport to tell their real stories. Johnson didn’t give a reason for his departure, but Apple has confirmed he’s stepping down on November 1st.

Apple Watch tops holiday list for IBM’s Watson

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iBM Watson
IBM's supercomputer Watson isn't just good at Jeopardy.
Photo: IBM

If you’ve watched any YouTube videos lately, you might have learned that IBM’s Watson supercomputer is a big fan of Bob Dylan, even though the deep-learning machine can’t carry a tune. But we can also add the Apple Watch to Watson’s list of likes, as the wearable has topped the think-bot’s list of items trending this holiday.

These results come from a brand-new, free app that collects and analyzes customer sentiment from across the Internet.

How Beats maximizes cheap hardware for luxurious profits

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Beats by Dre teardown
This is what the inside of a set of Beats by Dre Solo HDs looks like.
Photo: Bolt. Used by permission.

A teardown of a set of Beats headphones, which sell for hundreds of dollars at retail, revealed that the hardware contains less than $18 in components. And that sounds like the ‘phones are an insane ripoff, but that’s not even the most interesting thing we learned from the examination.

We’re used to hearing about how our expensive gadgets “only cost” whatever amount, but of course you’re not just paying for the parts when you pick something up. That price includes labor and manufacturing, as well as the research that went into designing it and future iterations, post-purchase support, and a bunch of other invisible costs like the non-specific luxury and status values of the product.

Cheap materials aside, Beats contain a bunch of very cool design decisions that also help keep the real costs down for their makers.

The future of the iPhone 5c, Apple pays Lebron and the rest of this week’s hottest news

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Back in 2008, basketball star LeBron James received a small stake in Beats Electronics in exchange for promoting the company’s headphones. Now that Apple has bought Beats, guess how much James is set to make? You really don’t want to know, but watch our news wrap anyway. The rest of it, including updates on split-screen iPad multitasking and the future of the iPhone 5c. will cheer you up.

Don’t forget to subscribe to Cult of Mac TV on YouTube to catch all our latest how-tos, tips and other videos.

Apple’s big acquisition, an iWatch and the rest of this week’s biggest news

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As another week full of news passes, your host Joshua Smith is here to give you a wrap-up on some of the latest and biggest features. iOS devices held for ransom, Apple’s big Beats acquisition and a rumored Apple iWatch are among just some of the featured stories in today’s rundown.

Take a look at the video and be sure to return next week for another. Subscribe to CultOfMacTV on youtube.com to catch new episodes of the roundup and other great video reviews, how-to’s and more.

Hit Play For A New Music Experience With “Beats Music” App [Video Review]

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BeatsMusic

With popular music streaming apps like Spotify and Pandora already popular and on devices all over the world, any newcomers are faced with an immediate challenge. The makers behind the popular headphones and speakers Beats By Dre are taking their crack at the genre, with their new app and service Beats Music.

Take a look at the new Beats Music app and see how it compares to the competitors.

This is a Cult Of Mac video review of the iOS application “Beats Music” brought to you by Joshua Smith of “TechBytes W/Jsmith.”