All items tagged with "Beats by Dre"

How Beats maximizes cheap hardware for luxurious profits

Beats by Dre teardown

This is what the inside of a set of Beats by Dre Solo HDs looks like.

A teardown of a set of Beats headphones, which sell for hundreds of dollars at retail, revealed that the hardware contains less than $18 in components. And that sounds like the ‘phones are an insane ripoff, but that’s not even the most interesting thing we learned from the examination.

We’re used to hearing about how our expensive gadgets “only cost” whatever amount, but of course you’re not just paying for the parts when you pick something up. That price includes labor and manufacturing, as well as the research that went into designing it and future iterations, post-purchase support, and a bunch of other invisible costs like the non-specific luxury and status values of the product.

Cheap materials aside, Beats contain a bunch of very cool design decisions that also help keep the real costs down for their makers.

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Today’s your last chance to enter the Apple Thunderbolt giveaway [Deals]

cultofmac-thunderbolt

All good things come to an end. Case in point: our amazing Apple Thunderbolt giveaway, which comes to an end tonight on Cult of Mac Deals.

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Apple’s online store gets new Beats by Dre section

BeatssectionApple

Apple added a new Beats by Dre section to its online store that makes it quicker than ever for shoppers to locate Tim Cook’s new favorite headphone brand among the mountain of iPhone and iPad accessories.

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The future of the iPhone 5c, Apple pays Lebron and the rest of this week’s hottest news

The future of the iPhone 5c, Apple pays Lebron and the rest of this week’s hottest news

Back in 2008, basketball star LeBron James received a small stake in Beats Electronics in exchange for promoting the company’s headphones. Now that Apple has bought Beats, guess how much James is set to make? You really don’t want to know, but watch our news wrap anyway. The rest of it, including updates on split-screen iPad multitasking and the future of the iPhone 5c. will cheer you up.

Don’t forget to subscribe to Cult of Mac TV on YouTube to catch all our latest how-tos, tips and other videos.

Apple’s big acquisition, an iWatch and the rest of this week’s biggest news

Apple’s big acquisition, an iWatch and the rest of this week’s biggest news

As another week full of news passes, your host Joshua Smith is here to give you a wrap-up on some of the latest and biggest features. iOS devices held for ransom, Apple’s big Beats acquisition and a rumored Apple iWatch are among just some of the featured stories in today’s rundown.

Take a look at the video and be sure to return next week for another. Subscribe to CultOfMacTV on youtube.com to catch new episodes of the roundup and other great video reviews, how-to’s and more.

Hit Play For A New Music Experience With “Beats Music” App [Video Review]

Hit Play For A New Music Experience With “Beats Music” App [Video Review]

With popular music streaming apps like Spotify and Pandora already popular and on devices all over the world, any newcomers are faced with an immediate challenge. The makers behind the popular headphones and speakers Beats By Dre are taking their crack at the genre, with their new app and service Beats Music.

Take a look at the new Beats Music app and see how it compares to the competitors.

This is a Cult Of Mac video review of the iOS application “Beats Music” brought to you by Joshua Smith of “TechBytes W/Jsmith.”