Shannon Stroh, of Plymouth, Minn., tries on an Apple Watch at the downtown Chicago store. Photo: David Pierini/Cult of Mac
CHICAGO — It didn’t matter that Mel Torgusen had already ordered her Apple Watch at 2 a.m.
She still had to be at the Apple Store on Chicago’s Magnificent Mile at 10 sharp — just to touch one.
“Ever since the announcement, I’ve been counting down the days,” said Torgusen, standing at one of a dozen stations the store had set up for prospective buyers to try the watch. “I’m an Apple person and I didn’t need to try it on to know I’d want one.”
A steady stream of the curious and devoted filed into the store Friday for the big Apple Watch preview. There were about 20 people who had signed up for the early appointments lined up outside the store when the doors opened. Others who did not schedule appointments for a personal tour went past a showcase of watches, then quickly registered for private showings.
Apple’s existing Westlake Store in Hangzhou, China. Photo: Foster + Partners
April 24 isn’t just about the Apple Watch. If you live in China, it’s also the day on which the second brick-and-mortar Apple Store opens in Hangzhou — following hot on the heels of the recently-opened gorgeous West Lake store in the city’s Shangcheng District.
The new store is located in the city’s Jianggan District, in a MixC mall that is also home to a number of high-end brand stores and upmarket eateries.
Welcome to the Apple Store. Would you like to buy a Samsung? Photo: NelkFilmz
I’ve always found the people who work in Apple Stores to be incredibly helpful and, considering that their job is to sell you on expensive products, honest. One thing that’s never happened to me, however, is having an Apple Store employee suggest that I consider choosing a Samsung handset or Windows Phone over an Apple device.
But that’s exactly what happened the day that YouTube pranksters NelkFilmz dressed up as Apple employees and hit their local Apple Store, with the aim of selling Surfaces instead of iPads. They’re quickly weeded out by the real store employees, of course — at which point things just get awkward.
The Apple Store on Boylston Street in Boston boasts a remarkable spiral staircase. Photo: Joseph Thornton/Flickr CC
If you’ve ever walked into a flagship Apple Store unconvinced of the magic of Cupertino’s products, a wondrous curvy, glass staircase might have softened your psyche.
Apple’s retail outlets are almost as well known for award-winning architecture and eye-catching staircases as for the MacBooks, iPads and iPhones on sale. But Apple Stores aren’t the only places to make vertical trips seem like a magical journey.
Trading up from an Android to iPhone is about to get a lot easier, as Apple plans to incentivize switchers by offering Apple Store credit to customers who bring in their old non-iOS devices for trade.
Apple plans to expand its iPhone Reuse and Recycling Program to include non-iOS devices, reports Buzzfeed’s John Paczkowski, who says Apple Stores will soon take everything from Blackberry’s to Windows Phone handsets.
Apple Watch at actual size. Screenshots: Cult of Mac
One of the most difficult decisions you will need to make when choosing an Apple Watch is which case size to go for. But the Apple Store app for iPhone hopes to make the process easier by displaying both the 38mm and 42mm Watch cases at their actual size.