Tim Cook calls racist Apple Store incident ‘unacceptable’


Tim Cook doesn't like the idea of a MaciPad.
Tim Cook doesn't like the idea of a MaciPad.
Photo: Jim Merithew/Cult of Mac

Tim Cook has weighed in on the Apple Store accused of racially discriminating against six black students who were barred from the store because security felt that they might steal something.

In an email sent to all Apple employees this morning the CEO called the situation ‘unacceptable.’ Cook said he thinks the Highpoint store issue was an isolated incident, but notified employees that leadership teams will be ‘refreshing their training on inclusion and customer engagement,’ starting with Australia.

Read Cook’s full email below:

Apple now hiring for its first Singapore retail store


The location of Apple's new Singapore retail store.
Photo: Techinasia

Apple’s first brick-and-mortar retail store in Singapore is one step closer, with Cupertino hiring staff to man its next Apple Store expansion.

The company’s website lists 14 job postings for the store, with positions including business manager, business specialist, and Apple Store leader. The retail store itself is expected to open in 2016.

Apple Store accused of racism for kicking out black teens


These students say Apple kicked them out for being black.
These students say Apple kicked them out for being black.
Photo: IMGUR

An Apple Store in Australia has come under fire this week thanks to video footage of a store manager kicking six black school boys out of a store because security was worried they might steal something.

Footage of the incident at the Melbourne store hit the Internet on Tuesday, causing a an outcry on social media that the store was being racist to the boys, who are all black and in Year 10 at Maribyrnong College in Melbourne.

“These guys are just a bit worried about your presence in our store,” an Apple staff member can be seen telling the teenagers in the video. “They’re just a bit worried you might steal something.”

You can catch a clip of the exchange below:

You can already pick up the iPad Pro at some Apple Stores


Roll up! Roll up! Get your iPad Pro today!
Photo: App Advice

Everything we’d previously heard (including Apple’s own official statement on the matter) suggested that the iPad Pro would be available for ordering today, but that customers would only be able to physically get their hands on one later this week.

Well, taking a page out of the “under promise, over deliver” playbook, it turns out that a number of Apple Stores are offering in-store pickups for its new super-sized tablet — starting today!

Angela Ahrendts talks transforming the Apple Store


Angela Ahrendts has plenty of ideas for Apple Stores.
Photo: Apple

Apple’s retail guru Angela Ahrendts took to the stage at Fast Company‘s ongoing Innovation Festival to talk her role as senior vice president for retail and online stores.

With the highest sales-per-square-foot of any U.S. retailer, the Apple Stores were hardly in need of a total overhaul, but Ahrendts nonetheless discussed the ways she’s trying to tweak the physical shopping experience for the better — with some fascinating insights.