Siri meets its demise in Apple’s Earth Day ad


Hush it down, Siri. Hush it down.
Photo: Jim Merithew/Cult of Mac

Apple is going hard on Earth Day. Company stores changed their Apple logos green. The App Store has a week-long green app promotion. And today the company has released not one, but two ads.

The second Earth Day video from Apple features Siri and Liam hanging out talking about kale smoothies until Apple’s digital assistant meets its demise.

Watch the new ad below:

The prospect of Apple Stores in India just got a whole lot better


Apple is focused on the Indian market.
Photo: Ste Smith/Cult of Mac

Apple may become one of the first foreign companies granted a permit to open a retail store in India without sourcing 30 percent of its products from inside the country.

While this rule has previously proven to be a hurdle for foreign brands, in Apple’s case the Indian government appears likely to overlook it on the grounds that Apple is a “state-of-the-art” company manufacturing “cutting-edge technology.”

Apple in talks to open its first retail store in Dublin


Screen Shot 2016-04-22 at 11.49.05
Apple's first Dublin site could be quite spectacular.
Photo: Wanderlustful

Dublin, the largest and capital city of Ireland, may finally be about to get its first Apple Store.

Apple is reportedly in talks with a developer group called the Natrium consortium to open up a flagship retail store in Dublin’s city center —  possibly based on the ground floor of an iconic former department store, bought last year for €29 million ($33 million).

Apple Stores go green in advance of Earth Day


Apple's shelling out billions to go green.
Environmental concerns have been a big theme during Tim Cook's reign at Apple.
Photo: Apple

One week before Earth Day, Apple has changed its iconic one color logo to a green-leafed one at select Apple Stores — echoing Apple’s goal under Tim Cook of leaving the world a better place.

Retail staff will also be rocking special green shirts for the week — celebrating the fact that select brick-and-mortar retail stores belonging to Apple now run on renewable energy.