Apple marks World AIDS Day with new products and donations scheme

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Apple Store in Hong Kong show support for World AIDS Day.
Apple stores around the world go red for World AID Day
Photo: Lorraine Ng/Instagram

Tomorrow is World AIDS Day, and — as it has for the past decade — Apple is taking a stand as part of the Product (Red) campaign.

To mark the occasion, Apple is turning its logo red in Apple stores around the world, debuting several new products, selling limited edition content in the App Store, and matching customer purchases with donations to help fund the global fight against HIV.

Today in Apple history: Apple opens first store outside U.S.

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Apple's store in Tokyo's swanky Ginza shopping district.
Apple's first non-U.S. Apple Store was located in Tokyo, Japan.
Photo: Héctor García/Kirai CC

Nov30November 30, 2003: Apple expands its Apple Store chain outside the U.S., with its 73rd Apple Store opening its door’s in Tokyo, Japan’s trendy Ginza shopping district.

On opening day, thousands of Apple fans — possibly still the biggest queue in Apple history — queue around the block in the rain to gain early access to the store, which offers five full floors of Apple product goodness.

While Steve Jobs isn’t on hand for the opening, shoppers are given a welcoming speech by Eiko Harada, then-president of Apple Japan.

Prepare to be disappointed by Apple’s Black Friday event

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Screen Shot 2016-11-24 at 17.35.46
It's another gift card giveaway.
Photo: Apple

Apple is taking part in Black Friday this year, but it looks like it won’t be slashing any prices.

The company’s promotion has already gone live in Australia and New Zealand and it brings free gift cards with eligible purchases rather than tasty discounts. But don’t expect to get those gift cards with the latest Apple products.

Apple may have found perfect spot for its flagship Melbourne store

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Federation Square in Melbourne.
Photo: Mark Pegrum/Flickr CC

Apple is reportedly planning to open a new flagship Australian retail store in Federation Square, Melbourne.

According to a new report, Apple is currently negotiating to replace an existing “deconstructivist” metal building in the square with a $50 million glass structure, which sounds reminiscent of Apple’s iconic Fifth Avenue store.