Angela Ahrendts is in Chicago for flagship Apple store opening

By

Michigan
Apple's retail guru with some of the company's employees.
Photo: Angela Ahrendts/Twitter

Apple retail guru Angela Ahrendts is in Chicago, ahead of the opening of the new long-awaited flagship store Michigan Avenue store on October 20.

Ahrendts shared a photo on Twitter of her with retail staff, with a glimpse of the newly constructed staircase leading down to the store. “Thank you to this wonderful team and the many more who are bringing #AppleMichiganAve to life for our customers this week!” she wrote.

Apple moves a step closer to retail stores in India

By

iStore
India's current Apple stores.
Photo: Lawrence Sinclair/Flickr CC

It’s been a long time coming, but the chances of an official Apple store in India may have just gotten a whole lot better.

That’s based on the fact that India has just given Chinese smartphone maker Oppo the necessary permission to open its own single brand retail stores. Oppo is the first smartphone brand to be given this opportunity in the world’s third-largest smartphone market. It bodes well for Apple’s chances!

Tim Cook ‘couldn’t be happier’ with iPhone 8 launch

By

Tim Cook
Tim Cook at the iPhone 8 keynote.
Photo: Apple

Apple CEO Tim Cook paid a visit to the Apple store in Palo Alto this morning to celebrate the launch of the iPhone 8.

Despite seeing modest lines for the device’s launch around the country, Cook told reporters today he’s “thrilled” with the response to both the iPhone 8 and the Apple Watch Series 3. Many stores across the globe have sold out of the new watch and according to Cook, the iPhone 8 is out of stock in some places too.

iPhone 8 takes a beating in first torture test videos

By

iPhone 8
Did it have to be this way?
Photo: Ste Smith/Cult of Mac

The new iPhone 8 isn’t just the most beautiful phone Apple has ever made. It’s also one of the toughest ever.

iPhone 8 buyers have already put the new device through a number of torture tests after it went on sale across the globe this morning. Even though the new design sports glass in the front back, early stress tests have shown its more durable than the iPhone 7 in bend test.

Check it out:

iPhone 8 gets lukewarm reception around the world

By

iPhone
The iPhone 8 queues in Australia weren't what they've been in previous years.
Photo: S Marshall-McCormack/Twitter

Fans queuing for the latest iPhone is something customary for new launches, but according to reports from across the globe, demand isn’t what it has been in previous years.

Interest in the new handset seems to be muted, with Apple stores seeing a fraction of the lines that have greeted previous iPhone launches. At Apple stores in New York City, where typically hundreds of fans are queued up for hours to buy the iPhone, the entire line was gone within the first hour of the store opening.

Angela Ahrendts named one of world’s most powerful women

By

Angela Ahrendts.
Angela Ahrendts at the iPhone X keynote.
Photo: Apple

Apple’s boss of retail is finally getting some recognition for her large role at the world’s most powerful tech company.

In its latest rankings of the most powerful women in business, Fortune has placed Angela Ahrendts in the top 20 of influencers, raising her up one spot from last year and putting her ahead of executives at companies like Google, JP Morgan Chase, Microsoft, and Boeing.

iPhone X supply won’t balance with demand until next year

By

iPhone X
That's nowhere near enough to meet early demand.
Photo: Apple

Getting your fingers all over the iPhone X’s edge-to-edge super Retina display won’t be easy during 2017.

According to one of the most accurate Apple analysts in the game, the new tech inside the iPhone X will cause the supply of units to be severely constrained. Even though the new device doesn’t go on sale until November, Apple’s going to be facing production shortages for quite some time.

Poll results: No one wants the iPhone 8

By

iPhone 8
Is yours on its way?
Photo: Apple

The iPhone 8 is one of the most gorgeous smartphones ever created. And absolutely no one is planning to buy it.

Cult of Mac polled our readers after yesterday’s keynote at the Steve Jobs Theater to gauge interest in iPhone X and its two ugly step-siblings. Over 5,400 potential iPhone buyers responded and it looks like the iPhone X is going to be a mega-hit while iPhone 8 sales may suffer.

Here are the results:

Poll: Which new iPhone do you plan to buy?

By

iPhone 8 Plus
Will anyone buy the new iPhones 8?
Photo: Apple

Apple’s new iPhone X looks like an absolute dream. But with its ungodly price tag and delayed launch date, many Apple fans are starting to think the iPhone 8 and its bigger sibling might not be such a bad deal after all.

After today’s keynote, we writers here at Cult of Mac are more split than ever on which new iPhone truly deserves our money, so we’re curious which iPhone you plan to buy once pre-orders open up.

Vote in our poll below: