Apple has moved to trademark the “Advertising Re-Imagined” slogan used to promote its iAd mobile advertising platform. The Cupertino company filed for the trademark on Wednesday, September 25, more than three years after it launched the iAd business.
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The U.S. Patent & Trademark Office has today approved Apple’s application for a registered trademark for “iAd,” 21 months after the Cupertino company first applied for it.
Apple is hoping to have a group lawsuit alleging it collected data from million of customers while they used approved apps thrown out of court after arguing that the plaintiffs have failed to prove their claims. At a hearing in San Jose, California, on Thursday, lawyers asked U.S. District Judge Lucy Koh to give the designate the suit a class action — but Apple says they cannot prove any harm has been done.
Just under 18 months after its launch, Apple is set to make more changes to its iAd mobile advertising service in a bid to attract more customers. The Cupertino company is hoping to claw back some of the ground it’s quickly losing to Google’s AdMob service by reducing the initial buy-in to iAd, and changing the way in which advertisers pay.
It seems that Google and Apple might be in another bidding war… this time to acquire BOKU, a payment startup which aims to bring “bank-grade payments technology” to mobile gadgets like the iPhone or iPad.