Whatever you want to call it, there’s a lot of talk out there about how Apple is going to revolutionize the living room experience by releasing their own proper television set.
There’s reason enough to be skeptical of these reports. From the industry’s notoriously low margins — Sony’s losing billions on their television business — to the fact that consumers simply don’t upgrade their TVs like they do their smartphones, does it even make sense that Apple would want to release their own television set?
Sure, Steve Jobs said he had “cracked” the TV problem before he died, but who’s to say that he wasn’t talking about Cupertino’s existing set-top box, the Apple TV, a $99 puck that anyone can afford and that slurps up streaming content from the web or the iPhones, iPads and (with Mountain Lion) Macs already in the home?
I’ll say it. The Apple TV is not enough, and Apple absolutely must release a revolutionary television set in the next two years.
Why? Because no matter how popular the Apple TV becomes, it will never be essential.
Like a lot of people, I greeted the news that Apple was on the verge of scheduling a press conference for the inevitable third-gen model by scouring the web to discover who would pay me the most for my gently used first-generation iPad.
After poking around a bit, I selected NextWorth, which had a good reputation on various sites (including ours) and was offering $170 for my WiFi 16GB iPad, a solid $30 higher than anyone else. I printed the prepaid UPS label and shipped it off, waiting for the deposit to my PayPal account on the other side.
So imagine my surprise when I received an e-mail two weeks later offering just $70 — effectively the value of the battery and internal electronics alone. Needless to say, I was pissed off. As it turns out, I had good reason to be. Quite ironically, I was getting shorted on my iPad because of a software glitch. As were many others like me.
Last week, I published an opinion piece proposing that Apple open a corporate museum. It was also published on Forbes.com. The story started trending by Sunday evening. Then somewhat amusingly, it got buried first thing Monday morning by the wall-to-wall coverage of Ashton Kutcher, who’s to play Steve Jobs in an upcoming indie film. To be honest, I really wasn’t all that amused.
Foursquare doesn't ever want you thinking about not doing this. That's why you definitely should.
When we broke the story on Friday about Girls Around Me — an iOS app by Russian-based app developer i-Free that allowed users to stalk women in thee neighborhood without those women’s knowledge, right down to their most personal details — Foursquare was quick to respond within hours, cutting off the API access that the app relied upon to function.
Foursquare’s swift response to the issue effectively killed Girls Around Me, and i-Free quickly yanked the app from the App Store in the aftermath until they could figure out a way to restore service. And for a lot of people, the story ended there. The app’s gone. Why keep talking about it?
That’s exactly the way Foursquare (and Facebook) wants things.
I live on the east coast, but I have been to Silicon Valley twice; visiting Apple’s mothership was a must-do for me.
Perhaps you feel the same way. It’s exciting for us fans, though all you can really do is park, take pictures out in front of the main 1 Infinite Loop building, and the Apple sign near the street, then visit The Company Store. It’s a special treat as they don’t sell Apple devices, they sell logoed items not found anywhere else. I don’t know if I would go so far as to call my visit a pilgrimage, but it was a top priority for me, if I was going to be anywhere near Silicon Valley.
Another Apple announcement, another de-emphasis on the Mac brand. It seems that every time Apple opens its corporate pie-hole, the venerable Macintosh brand drops down a notch in importance, and the Mac’s future demise seems more likely.
Apple has included a more subtle, yet very important, change in OS X Mountain Lion that points to the company’s focus moving forward. If you open the “About This Mac” window in the Mountain Lion developer preview, you’ll notice that “Mac” has been dropped for a simpler “OS X.” The prefix has also been dropped from promotional materials on Apple.com and the Mac App Store.
Why the change to just “OS X Mountain Lion?” Apple is continuing to blur the line between hardware and software. It’s about the unification of iOS and the desktop experience.
There’s been a lot of fuss overnight about what exactly Apple is claiming ownership of in the Terms and Conditions associated with its new iBooks Author application for Mac. The fuss is understandable, because the wording of the license agreement gets a little bit muddy.
What do Dr. Seuss, William Faulkner, J.K. Rowling, George Orwell, F. Scott Fitzgerald, and Stephen King have in common? All six were repeatedly rejected when trying to publish their first famous novel. With the announcement of iBooks 2 and iBooks Author, Apple isn’t just giving the education system a much needed boost: they’re attempting to resurrect the dying art of the written word by taking absolute power out of the hands of publishers and putting it in the hands of aspiring writers. We’re on the cusp of a renaissance.
![Why Apple Should Look Back, Though Steve Jobs Never Did [Opinion]](http://cultofmac.cultofmaccom.netdna-cdn.com/wp-content/uploads/2012/03/Apple-Museum-1.jpg "Apple Museum 1")
![Why Apple Should Have A Public Museum At Its New Campus [Opinion]](http://cultofmac.cultofmaccom.netdna-cdn.com/wp-content/uploads/2011/12/spaceship.jpg "spaceship")
![Why Apple Dropped “Mac” From OS X Mountain Lion [Opinion]](http://cultofmac.cultofmaccom.netdna-cdn.com/wp-content/uploads/2012/02/Screen-Shot-2012-02-16-at-12.59.19-PM.jpg "Screen Shot 2012-02-16 at 12.59.19 PM")
