September 30, 2002: Apple introduces iSync, a tool that lets Mac users synchronize their address books and calendars with their cellphones, iPods and Palm OS-compatible handheld organizers via Bluetooth.
“iSync is the beginning of something really big,” Apple CEO Steve Jobs says in a press release announcing the public beta. “With the push of a button, iSync synchronizes the address book and calendar on your Mac with those on your mobile phone.”
iSync represents a big leap forward in how computers and mobile devices can talk to one another. And it hints at some of Apple’s later advances.
September 29, 2004: Apple launches Logic Pro 7, its professional music creation and audio production software. The update brings new tools and a streamlined interface similar to other Apple software.
September 28, 1997: Apple debuts its iconic “Think Different” ad campaign. The brilliant television commercial aligns the troubled computer company with some of history’s most celebrated freethinking rebels.
September 27, 1979: Years before the first Macintosh will ship, Steve Jobs and Jef Raskin clash for the first time over the direction of the R&D project to produce Apple’s revolutionary computer.![BenQ’s new pro display puts color first, with a few compromises [Review] ★★★★☆ BenQ PD2732U](https://www.cultofmac.com/wp-content/uploads/2026/09/benq-pd2732u-front-1020x574.jpeg.webp)
September 26, 1997: In one of his first tasks after returning to Apple as interim CEO, Steve Jobs reveals the company’s massive quarterly loss of $161 million. It’s Apple’s biggest loss ever.
September 25, 2006: Apple ships its second-generation iPod nano, offering a fancy redesign of the pocket-size original.![Affordable portable monitor flips easily between portrait and landscape [Review] ★★★★☆ KYY K1302R Portable Monitor review](https://www.cultofmac.com/wp-content/uploads/2026/09/KYY-K1302R-Portable-Monitor-review_01-1020x574.jpg.webp)
September 24, 2009: After Eminem sues Apple, the company’s lawyers head to court to defend Cupertino against the rapper’s music publisher, Eight Mile Style. The lawsuit alleges that Apple unlawfully sold 93 of Eminem’s songs on the
September 23, 1981: Cupertino lays out its vision for success in “Apple Values,” a mission statement that will guide the company for years.![AirPods 5: Better noise cancellation makes all the difference [Review] ★★★★★ AirPods 5 review](https://www.cultofmac.com/wp-content/uploads/2026/09/AirPods-5-review_02-1020x573.jpg.webp)
September 22, 2014: Apple notches a new sales record with the iPhone 6 and iPhone 6 Plus launch, selling an astonishing
September 21, 1999: A little startup called Google comes out of beta, with the launch of a website that will let the general public easily search the internet for information.
September 20, 1989: Apple releases the Macintosh Portable, the first battery-powered Mac you could take on the road.
September 19, 2014: The iPhone undergoes its biggest upgrade — both figuratively and literally — since the original, with the release date of the iPhone 6 and iPhone 6 Plus handsets. The iPhone 6 design brings a new 4.7-inch form factor, while the iPhone 6 Plus expands to a massive 5.5 inches.