Fitbit reported its best-ever holiday sales this week, but investors are fretting because the wearable maker’s guidance for the current quarter is lower than expected. Some analysts are questioning whether Fitbit can hold its own against competition from Cupertino.
Apple Watch has proved to be a fantastic fitness tracker for many Cult of Mac readers. So I was curious to find out how Fitbit’s trackers compare. They may be cheaper than Apple Watch, but are they as effective at promoting healthy habits?