(You're reading all posts by Graham Bower)
About Graham Bower
Graham Bower is a digital strategist, writer and fitness fanatic. An Apple-obsessive for over 20 years, Graham's company, Polymath, uses Macs to create ad campaigns for the likes of Nickelodeon, Starbucks and The Economist. Graham is the geek behind MacPredictions, a blog with an uncanny track record for anticipating what Apple will do next. Follow Graham on Twitter and LinkedIn.
This week, Bloomberg, The Wall Street Journal and TechCrunch all published rumors that Apple plans to compete in the mid-ranged smartphone sector, with the launch of a smaller, more affordable iPhone, to be sold alongside the iPhone 4. At Cult of Mac, we predicted as much six weeks ago.
Of course, rumors of a smaller, cheaper iPhone are nothing new. They’ve been around for almost as long as the iPhone itself. And with good reason. Any seasoned Apple watcher will recognize this as Steve Jobs’ standard MO. Launch an iconic, up-market product, allow the market for it to grow and mature, and when the underlying technology becomes cheap enough, introduce a smaller, more affordable mass market version.
It is a popularly held belief that one day Mac OS X and iOS are destined to merge into one OS to rule them all. When Apple announced last October that Lion, the next major update of Mac OS X would feature some of the best ideas from iOS, it only added to the convergence speculation.
But are Apple’s two operating systems really destined to converge? After all, they both seem to be doing very well by themselves. The Mac may benefit from some iOS features, but it’s hardly struggling on its own. Mac sales are stronger than ever. So what exactly would the advantages be?
Last October, Steve Jobs gave us a sneak peek at the next major update to Mac OS X, codenamed “Lion.” The theme for this update is bringing the best iPhone and iPad features “back to the Mac.” Features such as the Mac App Store, a home screen for apps, and a new full screen mode. But this sneak peak only scratched the surface of the possibilities for Lion. Here’s my top 10 wish list. If you’ve got any better ideas, let’s hear them in the comments at the bottom of the page.
Nike released another major update to their Nike+ GPS iPhone app last week. The app uses technology from MotionX, rather than the shoe sensor that Nike jointly developed with Apple. At CES, Nike launched the Nike+ SportWatch GPS in partnership with TomTom. Apple is notably absent from these recent announcements, and it seems the elegant simplicity of Nike+ is suffering as a result.
Most tech companies go out of their way to publish product roadmaps, so their customers know what’s coming next. But Apple is not most tech companies. Ask anyone from Steve Jobs to the guy at your local Apple Store, and you’ll hear the same refrain, “we don’t comment on unannounced products.”
It’s this dearth of hard facts on what’s coming next from Cupertino that makes speculation so irresistible. And with the new year now upon us, it’s the perfect time to ponder what Apple may have in store for us in 2011.
Blogger Deon Devine, from Houston, Texas, has sent Cult of Mac some very interesting predictions.
Just six months have passed since the iPhone 4 launch, so it may seems a little premature to be speculating about its successor. But given the long lead times involved, you can bet that Steve Jobs’ A-team is already hard at it, toiling away in a maximum security lab, under his close personal supervision.
But where next for the iPhone? What can you add to the smartphone that has everything? With the growing competitive threat from Android, I think that Apple’s roadmap for iPhone in 2011 will switch from adding new features to product diversification, targeting multiple consumer segments and price points.
Instead of the iPhone 5, Apple will launch the iPhone Play and the iPhone Air. Here’s why…
Apple gave us plenty to play with in 2010: most notably the iPad, the iPhone 4 and the new MacBook Air. But get ready, because in 2011, Apple will switch from giving to taking.
In his ongoing pursuit of Zen-like simplicity, Steve Jobs looks set to take away two key features of the Mac platform in 2011: optical drives and scroll bars. The impact is likely to be eye-watering for diehard Mac users, but we’ll probably come to see the wisdom of Jobs, eventually.