Apple Music loses top exec to Uber

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Bozoma Saint John
Bozoma Saint John is in charge of hyping Apple Music.
Photo: Apple

This story has been updated to include comments from Bozoma Saint John.

Bozoma Saint John, one of Apple’s most entertaining keynote presenters, is leaving the company to work for Uber as the ride-sharing startup’s chief brand officer.

Her task? Fixing Uber’s tarnished image in the wake of sexual harassment allegations and other recent turmoil

Big iPad update will make Apple Pencil more powerful

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Six must-have accessories for Apple's new iPad Pro.
iPad Pro is about to become an even better PC replacement.
Photo: Apple

Apple is planning to make some huge improvements to the software on the iPad, but owners will have to wait until next year to try it out.

One of the biggest new features could involve the Apple Pencil, according to a new report that claims Apple’s big update will bring a powerful annotation feature to the device aimed at professional users.

Apple drops iOS 10 beta 2 for developers

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iOS 10 lockscreen

Photo: Ste Smith/Cult of Mac

The first big beta update for iOS 10 has finally arrived, nearly a month after Apple unveiled its upcoming mobile operating system to developers at WWDC.

Apple seeded iOS 10 beta 2 to developers this morning, allowing testers to get a new look at all the bug fixes and UI tweaks that have been added.

Apple Watch is getting better at fitness tracking, but it still sucks for running

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Activity app rocks. Workout app sucks.
Activity app rocks. Workout app sucks.
Photo: Graham Bower/Cult of Mac

At WWDC this week, Apple all but confirmed that Apple Watch is really just a health gadget. Tim Cook described it offhandedly as a “device for a healthy life,” and most of the watchOS 3 segment of the keynote was devoted to health and fitness.

This focus on health makes sense. As an activity tracker, Apple Watch is arguably the best on the market, and watchOS 3 will make it even better. Apple’s wearable is ideal if you are simply looking to live a healthier day. But, despite some minor improvements, Apple Watch still sucks if you are into running.

Best of WWDC 2016: Hands-on with iOS 10, macOS Sierra, tvOS, watchOS 3, and more

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Apple laid out the future of its evolving ecosystem at WWDC 2016.
Apple laid out the future of its evolving ecosystem at WWDC 2016.
Photo: Ste Smith/Cult of Mac

Cult of Mac has all of this week’s Worldwide Developers Conference covered for you. Check out all the WWDC 2016 announcements worth getting excited about as well as the best hidden iOS features not mentioned by Apple.

It’s all in this week’s free Cult of Mac Magazine. We give you hands-on videos of the latest developments including iOS 10, macOS Sierra, tvOS and watchOS 3. Plus, how to improve your fitness with Apple Watch.

Here are this week’s top stories.

Apple reveals why iMessage isn’t coming to Android

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Messages iOS 10
iMessage is the only major messaging service that's exclusive to iOS.
Photo: Apple

Android fans who have been waiting for Apple to bring its popular iMessage platform to Android won’t be getting blue chat bubbles anytime soon, according to Apple executives at WWDC.

Despite pre-WWDC rumors that Apple planned to push iMessage across the Android divide, the company revealed this week that it has some pretty good reasons to keep it as an exclusive iOS feature.

tvOS 10 hands on: Taking Apple TV to the next level

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Apple TV remote
Check out the betas for tvOS and the new iOS Remote app in action.
Photo: Ste Smith/Cult of Mac

Along with macOS, iOS and watchOS Apple recently unveiled the latest system update to their Apple TV operating system: tvOS 10.

tvOS 10 brings some great new additions along with a new iOS remote app. To see the new Apple TV and remote app updates in action, check out the video below.

macOS Sierra hands on: Apple’s best desktop OS yet

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macOS Siri
Watch macOS Sierra's latest features in action.
Photo: Ste Smith/Cult of Mac

The first macOS beta was released this week, so of course I downloaded it straight away on my Mac to bring you all a quick hands on video.

Although this is still the first beta, and many functions still don’t work as intended, it gives us our first glimpse at Apple’s next-gen desktop OS in action. Check out the macOS Sierra hands on video below.

iOS 10 hands on: Your iPhone will never be the same

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iOS 10 hands on
What new features will wow you the most in iOS 10?
Photo:

With a host of new features, many of which go more than just skin deep, iOS 10 will bring loads of new functionality to iPhones and iPads.

We got the developer beta up and running to get a look at all the new iOS 10 features in action, and caught it all on video to share with you. Get a glimpse of the iPhone’s future in our iOS hands-on video.