iOS devs rake in $120 billion and just keep going

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iPhone app development can be very profitable, and Apple has a new program to help more women get in the business.
iPhone app development can be very profitable, and Apple has a new program to help more women get in the business.
Photo: Apple

Since the iOS App Store launched in 2008, Apple has paid developers $120 billion. And more than a quarter of that came in the past year alone, according to the iPhone maker.

To increase diversity in software developers making all that money, Apple today opened the first of what will be quarterly Entrepreneur Camps for female-founded app development companies.

Clue helps you understand your period. [50 Essential iOS Apps #44]

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Clue app current cycle screen
Clue helps you understand your body's reproductive cycle.
Photo: Ian Fuchs/Cult of Mac

50 Essential iOS Apps: clue appFor the last few years, health has been a key focus area for Apple. Fitness tracking, sleep tracking, nutrition tracking, mindfulness and even reproductive health have made their way into the Health app. Unfortunately, when it comes to your sexual wellbeing, Apple’s offering is pretty minimal. With Clue: Period and Ovulation Tracker, you can track a wide range of physical and mental details and gain useful insights into patterns and abnormalities in your natural cycle.

12 white dudes in room is totally diverse, says Apple VP of Diversity

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diversity Apple
Apple is pledging to do more on the diversity front.
Photo: Apple

Creating diversity at Apple isn’t just about making sure more people of color get added to the mix, according to the exec put in charge of creating a more diverse and inclusive culture at the iPhone maker’s offices.

Denise Young Smith, Apple VP of Diversity and Inclusion, was part of a recent panel discussion on fighting racial injustice where she talked about her mission at Apple. White men currently account for 56% of Apple’s workforce, but Young Smith says that doesn’t mean the company isn’t diverse.

Apple says its gender pay gap has been fixed

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Divya Nag helped Apple engineers create ResearchKit and CareKit.
Divya Nag helped Apple engineers create ResearchKit and CareKit.
Photo: Apple

Apple’s workforce became a little bit more diverse in 2016 according to the company’s annual Inclusion and Diversity report that was published today, revealing that minorities made up 54 percent of new U.S. hires.

The company is also hiring more women than ever and says it is finally paying women equal wages, and will continue to analyze the salaries, bonuses and annual stock grants of all employees worldwide to solve the gender pay gap once and for all.

The New ‘Men Are From Mars’: Guys Don’t Get The Appeal Of The iPhone 5c, Women Do

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iPhone-5C-martin-hajek

Photo: Apple

When the iPhone 5c first came out, people were expecting Apple to finally release a mid-range iPhone. Instead, what they got was last year’s iPhone at a $100 discount in a colorful new plastic shell.

Perhaps because of these expectations, the iPhone 5c is seen as something of a middling success by Apple: a new ‘budget’ iPhone was supposed to open Apple’s handset up to more customers than ever, yet the iPhone 5s is still outselling the iPhone 5c two to one.

But the iPhone 5c is far from a failure. And if you don’t get the iPhone 5c’s appeal, you’re probably a dude.