httpvhd://www.youtube.com/watch?v=EhkxDIr0y2U&feature=player_embedded

The Sesame Street Workshop’s charming take on Apple’s “There’s An App For That Campaign” and featuring the so-called “iPogo” is plenty cute, but after watching the whole thing, does anyone else think that the idea of a pogo stick with knives built into the handle might not entirely be child-friendly?

“There’s an app for that” is the “Where’s the beef?” or “I can’t believe I ate the whole thing” of our generation: an advertising slogan so ubiquitous and memorable that it is referenced constantly in popular culture. Lazy joke writers love it, while Don Draper himself would admire it’s almost crystalline beauty.

Well, mentally affix a ™ symbol to the end of that phrase everytime you hear it, because Apple has just won their trademark on “There’s an app for that.”