Here’s the advice Steve Jobs gave the director of Pixar’s The Incredibles

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Incredibles image
The superhero who saved Apple had some advice for selling superheroes to the public.
Photo: Walt Disney/Pixar

Apple and Pixar CEO Steve Jobs had some advice for director Brad Bird when he was making decisions about merchandise on the 2004 movie The Incredibles: “fewer things, better things.”

Bird recalled the advice during a recent online chat with Training Day director Antoine Fuqua (who, incidentally, just had his last movie acquired by Apple). Bird also recalled speaking with Jobs about the Apple Store, around the time the company was busy opening the first ones.

How This Award-Winning Pixar Director Told Off Steve Jobs

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Pixar's Brad Bird and Mark Andrews working on The Incredibles. Picture courtesy of Pixar.
Pixar's Brad Bird and Mark Andrews working on The Incredibles. Picture courtesy of Pixar.

San Francisco, CA — Steve Jobs revered Pixar for its blend of artistry and technology, as Walter Isaacson detailed in his 2011 biography, so perhaps it shouldn’t be a surprise that he actually apologized to one of the artists working on the 2004 film “The Incredibles” after he criticized some of the design in the film after a screening.

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How Much Does Mission Impossible 4’s Director Love Apple? Let Us Count The Ways

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iPhone mission impossible

Mission: Impossible – Ghost Protocol hits theaters everywhere tomorrow. Surprisingly, the movie actually got really good reviews and is positioned to be one of the top movies of the holiday season. We went and watched the film this weekend at IMAX and enjoyed the dose of big-budget popcorn entertainment that reminded us how huge action movies used to be a lot more fun than the annoying and cringe-worthy action flicks that hit the screen en masse nowadays. Thanks a lot Michael Bay.

The success of Mission Impossible 4 shouldn’t come as a huge surprise though to anyone who is familiar with the director Brad Bird. Having worked at Pixar for a number of years, Bird has directed popular films such as The Iron Giant, Ratatouille, and The Incredibles, as well as leading the creative teams behind Toy Story 3 and Up. Being a Pixar alum, Bird had the opportunity to work with Steve Jobs and remarks that, “he wasn’t about making something that was going to be cool next week, he was about making something that was going to be cool 100 years from now.”

As a fan of Apple, Bird places Apple products throughout his newest movie and uses them as tools for Ethan Hunt and his team to do some really awesome stuff. Here’s some of the coolest uses of Apple technology in Mission Impossible 4 (we’ll try and keep the spoilers at a minimum).