| Cult of Mac

Facebook eyes 2023 launch for smart glasses project

By

Facebook messaging apps
Zuckerberg has reportedly asked that the project be made a priority.
Photo: Facebook

Apple’s long-rumored AR glasses project could get some competition from the world’s biggest social network company.

Facebook is reportedly developing its own augmented reality glasses. The social network recently struck a partnership with Ray-Ban parent company Luxottica to speed the product along, according to a new report.

Snap ups fashion factor with new Spectacles

By

Spectacles
Discreet filming in two new fashionable frames.
Photo: Snap Inc.

Spectacles by Snap are now a little easier on the eyes thanks to two new styles that add a fashionable flair to the wearable video camera.

The new Spectacles couldn’t look more different. Each has straighter lines and sharp corners, looking more like classic Ray-Ban Wayfarer frames, and should appeal to those turned off by the circular frames.

Apple stakes a claim over smart headsets

By

VR headset
Is Apple about to dive deeper into AR?
Photo: Rob LeFebvre/Cult of Mac

Apple has updated its iCloud trademark to cover “smartglasses” and headsets.

The company has been on a mission to add new devices to many of its filings in recent months, but its latest update is particularly interesting following the introduction of ARKit at WWDC.

Spotify job listings hint at hardware ambitions

By

mighty-spotify-streaming-player
Could Spotify make a modern iPod?
Photo: Mighty Audio

Apple’s biggest competition in the music streaming business may be preparing to become a hardware rival, too.

Jobs listings posted by Spotify indicate the company is planning to make a hardware play. Spotify says it’s working on a “category defining product,” but based on what the company compares it to, Apple might not have much to worry about.

You can now buy Snapchat Spectacles online

By

Snapchat is taking TV serious.
The wait is over (if you live in the U.S.).
Photo: Snap

Snapchat Spectacles can finally be purchased online.

Until today, the glasses were only available from a popup store in New York City, or from bright yellow vending machines that popped up randomly in different cities for just 24 hours. Now anyone in the U.S. can get their hands on a pair through the new Spectacles store.

Snapchat Spectacles could blur a line between fun and privacy

By

Spectacles are no longer a U.S. exclusive.
Spectacles are no longer a U.S. exclusive.
Photo: Snap, Inc.

After Google released a limited number of Google Glass devices to eager beta testers a few years back, I found myself one day sitting next to a kid in a coffee shop wearing one.

I waited for the jerking gestures of his head to pause to ask him how he liked this much-hyped future of personal computing. He loved it but wondered if people would ever stop worrying about whether he was covertly filming them.