PopSockets was a wildly successful brand that was in danger of losing its grip.

Wireless charging is becoming a standard feature in smartphones and the stick-on PopGrip it created for reducing drops suddenly looked like an unintended battery barrier.

But the company finally figured out a way forward in the emerging wireless world with a round wireless charging pad with a hole in the middle.

Natalie Rebot tried reading bedtimes stories to her 3-year-old daughter, but they didn’t hold her interest. So one night mom pulled out her iPhone and used the flashlight mode to create shadow play on the bedroom walls.

The nightly ritual stirred young Chloe’s imagination. The gears in mom’s head started turning, too, and before long, Rebot had designed a smartphone attachment that uses the camera flash to project a story on walls and ceilings.

Tech accessories tend to solve a single problem really well. The SELFLASH, a small ring light you attach to your smartphone for selfies, is not just around to make you look pretty.

In offering a flattering wink of light in a variety of colors and intensities, the SELFLASH also provides up to 128 GB of storage for file transfers, can serve as a backup battery for your phone and has a Bluetooth tracker. Not satisfied with your smartphone’s camera? A pro model of the SELFLASH also comes with a 15.1-megapixel camera.