Windows 10 hasn’t been the hit on mobile that Microsoft hoped it would be, but the company has a new plan to get iOS developers to bring their apps to Windows: poach them at WWDC.

Apple has never been a company to offer the kind of perks that Google and others do — allowing its stock options and world-beating reputation to make up for the tech giant’s lack of indoor climbing walls and free food.

But a new report suggests that Apple may be slowly rethinking its approach to incentives. And it’s all beginning with San Francisco real-estate.

The new Apple Store coming soon to San Francisco appears to be making decent progress. Leo Cheng snapped a nice photo from Solano Labs across the street from the new location and tweeted it at us. The store still looks like a hot mess, but the workers are apparently working on the glass doors for the entrance in this picture. Take a look.

A crowd of several dozen protesters gathered in front of Apple’s flagship retail store in Francisco last night to protest the U.S. government’s attempt to force Apple to aid the FBI in hacking into an iPhone.

Ranging from privacy advocates to casual iPhone owners, the crowd argued that such a move sets a dangerous precedent that threatens the safety and security of millions of iOS users around the world.

SAN FRANCISCO — It’s not as cool as installing a gorgeous glass staircase, but Apple is definitely making its mark on the Bill Graham Civic Auditorium here.

Flags, signs, security barricades — it’s all part of the prep for Apple’s massive iPhone 6s event scheduled for next week. It’s a shabby corner of San Francisco, but Apple is totally classing up the joint.

See more pictures of Friday’s street scene below.

SAN FRANCISCO — Just how big is Apple’s next product reveal going to be? All signs point to it being a massive blowout of an event — far bigger than the standard iPhone “s” upgrade the world is expecting.

Apple signed a lease for 300,000 square feet of office space in San Jose last month, but the company might be eyeing a bigger expansion in the city, according to a new report that Apple just purchased a massive development site in North San Jose.

In a deal worth more than $138 million, Apple has purchased 43 acres of land at 2347 North First St., according to documents obtained by the Silicon Valley Business Journal. Apple has yet to announce its plans for the property, but it will be the company’s first significant presence into San Jose in decades.

Here’s a map of the land Apple just bought:

Construction on Apple’s gigantic spaceship headquarters in Cupertino is coming along nicely, but the iPhone maker is reportedly looking to take its first big bite of San Francisco real estate.

This year’s Worldwide Developers Conference will kick off June 8 at San Francisco’s Moscone West, Apple said today. The five-day event will provide an early glimpse at the future of iOS and OS X, plus more developer sessions than ever before.

The Apple Store in downtown San Francisco got its own water fountain yesterday… sort of.

In the afternoon, a construction worker carrying out work on the the corner of Stockton and Ellis Streets, near to the Union Square brick-and-mortar store, accidentally burst a fire hydrant — resulting in a spectacular geyser of water erupting outside the Apple Store.

Although it didn’t last for long, the spectacle certainly made an impression on onlookers: one of whom filmed it using the slo-mo function on their iPhone.