Apple looks to attract young talent with new San Francisco office

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235 Second St. might be Apple's new home in San Francisco.
Apple's San Francisco office.
Photo: Todd Johnson/SF Business Times

Apple has never been a company to offer the kind of perks that Google and others do — allowing its stock options and world-beating reputation to make up for the tech giant’s lack of indoor climbing walls and free food.

But a new report suggests that Apple may be slowly rethinking its approach to incentives. And it’s all beginning with San Francisco real-estate.

Look at how Apple’s new flagship store is coming along

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Yet another Apple Store is coming to SF.
Photo: Steve Rhodes/Flickr CC

The new Apple Store coming soon to San Francisco appears to be making decent progress. Leo Cheng snapped a nice photo from Solano Labs across the street from the new location and tweeted it at us. The store still looks like a hot mess, but the workers are apparently working on the glass doors for the entrance in this picture. Take a look.

Crowd at San Francisco Apple Store protests FBI’s iPhone backdoor request

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Protestors show their support for Apple.
Photo: DocPop CC

A crowd of several dozen protesters gathered in front of Apple’s flagship retail store in Francisco last night to protest the U.S. government’s attempt to force Apple to aid the FBI in hacking into an iPhone.

Ranging from privacy advocates to casual iPhone owners, the crowd argued that such a move sets a dangerous precedent that threatens the safety and security of millions of iOS users around the world.

Apple plants its flag at Bill Graham Civic Auditorium

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Apple is making its mark on San Francisco.
Apple is making its mark on San Francisco.
Photo: Milo Kahney/Cult of Mac

SAN FRANCISCO — It’s not as cool as installing a gorgeous glass staircase, but Apple is definitely making its mark on the Bill Graham Civic Auditorium here.

Flags, signs, security barricades — it’s all part of the prep for Apple’s massive iPhone 6s event scheduled for next week. It’s a shabby corner of San Francisco, but Apple is totally classing up the joint.

See more pictures of Friday’s street scene below.

Apple’s iPhone 6s event will blow up the Internet

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The nondescript exterior of the Bill Graham Civic Auditorium doesn't give an inkling what Apple's up to inside.
The nondescript exterior of the Bill Graham Civic Auditorium doesn't give an inkling what Apple's up to inside.
Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — Just how big is Apple’s next product reveal going to be? All signs point to it being a massive blowout of an event — far bigger than the standard iPhone “s” upgrade the world is expecting.

Apple buys massive development site in San Jose

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Apple's building a new office in San Jose.
Photo: Apple

Apple signed a lease for 300,000 square feet of office space in San Jose last month, but the company might be eyeing a bigger expansion in the city, according to a new report that Apple just purchased a massive development site in North San Jose.

In a deal worth more than $138 million, Apple has purchased 43 acres of land at 2347 North First St., according to documents obtained by the Silicon Valley Business Journal. Apple has yet to announce its plans for the property, but it will be the company’s first significant presence into San Jose in decades.

Here’s a map of the land Apple just bought:

Apple will kick off WWDC 2015 on June 8

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WWDC 2015 is official. Photo: Apple
WWDC 2015 is official. Photo: Apple

This year’s Worldwide Developers Conference will kick off June 8 at San Francisco’s Moscone West, Apple said today. The five-day event will provide an early glimpse at the future of iOS and OS X, plus more developer sessions than ever before.

San Francisco Apple Store gets unintended water feature

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Photo: Amanda Hoac
An impressive fountain, if not an entirely planned one. Photo: Amanda Hoac

The Apple Store in downtown San Francisco got its own water fountain yesterday… sort of.

In the afternoon, a construction worker carrying out work on the the corner of Stockton and Ellis Streets, near to the Union Square brick-and-mortar store, accidentally burst a fire hydrant — resulting in a spectacular geyser of water erupting outside the Apple Store.

Although it didn’t last for long, the spectacle certainly made an impression on onlookers: one of whom filmed it using the slo-mo function on their iPhone.