The meaning of life, according to Tim Cook

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TimCook
Tim Cook's driving force won't surprise you at all.
Photo: Salesforce

Apple CEO Tim Cook sat down with Salesforce co-CEO Marc Benioff for his company’s Dreamforce conference this afternoon but instead of diving into Apple’s boring enterprise efforts, Cook was ready to discuss heavier topics.

Sitting in the Yerba Buena Center for the Arts where Apple revealed some of its biggest product updates before Apple Park was built, Cook shared his thoughts on privacy, environmental conservation, innovation, memories of Steve Jobs and what motivates him.

Rudy Giuliani needed Genius Bar’s help to unlock his iPhone

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Giuliani
Giuliani doesn't know how to wear AirPods either.
Photo: Rick Wilson/Twitter

Despite being named Donald Trump’s cybersecurity expert in 2017, Rudy Giuliani is so clueless about tech, he had to go to the Apple Store genius bar for help unlocking his iPhone.

Leaked internal documents from Apple reveal that just a few weeks after being tapped as Trump’s top cyber guy, Giuliani waited in front of a San Francisco Apple store with a very pressing issue: he had forgotten his passcode and couldn’t unlock his iPhone.

LGBTQ employees want Google kicked out of SF Pride parade

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SF pride
Apple employees marching in the SF Pride parade.
Photo: Tim Cook/Twitter

Some of Google’s LGBTQ+ employees have petitioned the San Francisco Pride board of directors to kick the search engine giant out of the SF Pride parade slated for this weekend.

The Google employees posted an open letter this morning saying they’ve spent countless hours trying to get Google to improve policies and practices regarding the treatment of LGBTQ+ persons, but the company has done nothing. Even though they might get in trouble for writing the letter, nearly 100 employees signed it, urging the parade to reject Google’s failure to act.

We may already know the dates for WWDC 2018

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Don't miss out on WWDC 2017!
The next WWDC is right around the corner.
Photo: Apple

Developers looking to nab a spot (and hotel room) for WWDC 2018 may have just a big hint on possible dates for the big event.

The official announcement of Apple’s Worldwide Developers Conference for 2018 is still likely months away, but we might already know the exact dates thanks to a new report with details on the conference.

His eye and iPhone reveal shapes of San Francisco

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Burton Rast iPhone photos
Unpainted Ladies from Burton Rast's Shapes of San Francisco.
Photo: Burton Rast

Burton Rast had his first look at San Francisco 20 years ago and wondered aloud to a friend if it was possible to photograph one of the world’s most photographed cities in a new way.

With his iPhone 6s and some creative tweaking of the pictures in Adobe Lightroom Mobile, Rast has succeeded in producing a unique view of the city’s iconic architectural landmarks.

Apple stores will go green for Earth Day

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Apple Store
Apple's shelling out billions to go green.
Photo: Apple

Apple’s retail employees will be seeing green this weekend as part of the iPhone-maker’s Earth Day celebration.

To raise awareness on the battle to fight climate change, Apple store employees have been given green shirts to wear in replacement of the tradition blue shirts starting on Thursday April 20.

Al Gore to talk climate change at SF Apple store

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Al Gore at the 2009 National Clean Energy Summit.
Al Gore at the 2009 National Clean Energy Summit.
Photo: Center for American Progress/Flickr CC

Al Gore will speak about climate change this week during an appearance at Apple’s flagship store in San Francisco.

The ex-veep — now a filmmaker, writer and environmental activist — will be joined by Apple VP of Environment Lisa Jackson, who served as head of the Environmental Protection Agency during the first four years of the Obama administration. Anyone can attend the event, during which the pair will talk about Apple’s ongoing commitment to the environment.

Apple Park landscaping triggers California tree shortage

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Apple Park Close up
Hundreds of trees are being planted at Apple HQ.
Photo: Apple

Apple’s push to finish the landscaping on its soon-to-be opened spaceship campus is causing headaches for other landscapers and architects hoping to buy trees for other projects.

The company has been known to corner the market’s supply for certain Mac and iPhone components to shut out competitors, but a new report out of San Francisco reveals Apple is bringing its overpowering tactics into foliage market too.