Today in Apple history: Rainbow Apple logo gets a modern overhaul

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Apple adds 5 new vice presidents to its executive lineup
On this day in 1999, Apple ditched its rainbow logo for something more subtle.
Photo: Lyle Kahney/Cult of Mac

August 27: Today in Apple history: Rainbow Apple logo gets a modern overhaul August 27, 1999: Apple replaces the striped, multicolored logo it used since 1977 with a new single-color version.

The replacement of the iconic logo shocks many longtime Apple fans. However, it is part of a sustained, company-wide overhaul by Steve Jobs. The makeover includes new products, the “Think Different” ad campaign, and eventually the removal of the word “Computer” from the company’s name.

Happy 60th birthday, Steve Jobs

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Had he lived in the U.K., Jobs would have been eligible for a free bus pass today.

Had he lived, today would have marked the 60th birthday of Steve Jobs, who was born February 24, 1955.

While most of the tributes to Jobs will no doubt highlight later events in his life — the unveiling of the Mac, the iPod, the iPhone or the iPad — I instead wanted to mark the occasion with one of the lesser-known Jobs videos: his first television interview, recorded around the time the Apple II was making waves.

If you never thought you’d see the day when Jobs would geek out over seeing himself on a television screen, check out the video after the jump.

Marketing Guru Behind Apple’s 1984 Ad Believes It Was More Successful Than The Mac Itself

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Apple’s infamous 1984 advertising campaign for the original Macintosh needs little introduction from myself. The one-minute clip, which was inspired by George Orwell’s Nineteen Eighty-Four novel and depicts IBM users as mindless followers, was a huge success. So much so that the marketing guru behind it, Regis McKenna, believes it was more successful than the Macintosh itself.