Apple is the only consumer electronics company in the world that consistently releases new gadgets that sell in their millions during the first few days of availability. During their respective launch weekends alone, Apple sold 3 million third-generation iPad units, 4 million iPhone 4S units, and 5 million iPhone 5 units.
In fact, the company’s iOS devices have become so popular that they’re now considered a failure if they don’t sell several million within their first 72 hours on the market. According to one analyst, the iPad mini has to shift at least 3 million units this weekend for it to be considered a successful device.