The advertising regulatory body in the UK ruled that Apple can say that theiPhone X takes “studio-quality portraits.”
An ad for this smartphone promised “Radically new cameras with Portrait Lighting. Studio-quality portraits. Without the studio.” However, this brought two complaints to the Advertising Standards Authority (ASA).
It happens all the time: The subject of a portrait tries to put their best face forward but the photographer senses a more authentic expression locked inside. To get to something real, the photographer utilizes a range of tricks and charms to peel back the subject’s veneer.
South Carolina photographer Patrick Hall used 300,000 volts.
Shockingly, close to a hundred people got zapped with a stun gun for Hall’s series of still photos and a slow-motion video that went viral soon after it was published on the Fstoppers website, which Hall co-founded.
“I wanted to start making more photo series of things I don’t normally do,” Hall told Cult of Mac. “Why don’t I get reactions of people doing something painful or joyful that is more than the standard portrait? What could I do to consistently get reactions?”
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