Coffee table book is self-taught photographer’s valentine to Apple design

By

Jonathan Zufi's book ICONIC has been popular with Apple fans.
Jonathan Zufi's book ICONIC has been popular with Apple fans.
Photo: David Pierini/Cult of Mac

Cult of Mac 2.0 bugThe fun Jonathan Zufi had playing RobotWar on his high school’s lone Apple II in the early 1980s re-emerged one day. He just had to play it again.

The lark that led Zufi to an online search for an Apple II to play the game grew into the acquisition of more than 500 vintage Apple items, which he lovingly photographed, but then sold to fund production of a coffee table book that has sold more than 15,000 copies.

Epic Australian journey gets remixed for smartphone era

By

Inside Tracks by photographer and publisher Rick Smolan makes use of the Aurasma smartphone app to bring some of the photos to life. Photo: Against All Odds Productions
Inside Tracks by photographer Rick Smolan makes use of the Aurasma smartphone app to bring some of the photos to life. Photo: Against All Odds Productions

Rick Smolan, creator of the Day in the Life series, has made a career out of turning complicated ideas into groundbreaking photography books. His latest book is more personal — and equally innovative. It’s a collection of photographs he made in 1977 that seemingly come to life with a smartphone app.

Inside Tracks combines Smolan’s photographs of a woman’s trek across the Australian Outback with a smartphone app that, when pointed at one of the pictures, brings the reader to a corresponding scene from a movie about the epic journey.

“It’s the best book I’ve ever done,” said Smolan, a New York Times best-selling author. “It has done amazingly well, especially for it being self-published. The smartphone feature has fascinated people. It’s an inspiring story with cool technology.”