June 14, 2007: Paul McCartney sings his new song “Dance Tonight” in an iPod + iTunes ad, the latest in a series of spots starring music industry legends.
The new animated ad signifies a thawing of the icy relationship between Apple and McCartney, whose original band The Beatles has been locked in a legal battle with Cupertino for decades.
Apple’s senior vice president of Internet Software and Services Eddy Cue was spotted with rock legend Paul McCartney at Sunday’s Super Bowl.
Cue is probably Apple’s most famous sports fan. He also oversees products including Apple Music. Hanging out watching sport with one of the biggest icons in the history of music would surely be a pretty big win, then!
Apple has announced that it will support Paul McCartney’s new album, Kisses on the Bottom, by live streaming a special concert to fans on Thursday, February 9. You can tune in using iTunes on your Mac or PC, or on your television via your Apple TV set-top box.
Apple’s accompanied its surprise announcement of the Beatles coming to iTunes with the expected press release, but this one’s more worth reading than normal: it’s filled with winning quotes from Ringo Starr, John Lennon and Yoko Ono.
