The 10 best Apple ads of 2020

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Damien Chazelle
Apple produced some spectacular ads this year.
Photo: Apple

Apple makes great phones, tablets, computers and smartwatches. It also makes superb commercials — and has done so for years.

What was the cream of this year’s Apple advertising crop? Check out our top 10 picks (in no particular order) below.

Full-page Facebook ad accuses Apple of changing the internet for the worse [Updated]

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Facebook logo
Facebook isn't endearing itself to Apple right now.
Photo: Brett Jordan/Unsplash

Facebook has launched its second, blistering full-page ad against Apple, one day after it took it to task in The New York Times and elsewhere for allegedly hurting small businesses.

The new ad, which will appear in today’s papers, is titled “Apple vs. the free internet.” Here’s what it says:

Pro tip: Speed up user account switching in macOS Big Sur

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macOS Big Sur fast account switching
Make sharing a Mac a little easier.
Image: Killian Bell/Cult of Mac

Pro-tip-4If you share a Mac with others and are frequently switching between user accounts, you’ll be pleased to know you can do that quicker than ever in macOS Big Sur, thanks to a new feature called fast user switching.

You’ll need to set it up yourself because Apple doesn’t enable it by default, but it’s super-simple to do. We’ll show you how.

Last chance: Save in Cult of Mac Store’s biggest ever sale

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Cult of Mac Store Cyber Monday sale
Don't miss your chance to enjoy these big discounts.
Image: Killian Bell/Cult of Mac

The Cult of Mac Store’s biggest ever sale is coming to an end, but there’s still time to save on the hottest accessories from some of the biggest brands this Cyber Monday.

You’ll find cases, sleeves, bands, stands, and more from the likes of Twelve South, Elago, and Casetify at up to 72% off the usual price. And we’ll even throw in free standard shipping when you spend over $75.

Don’t miss out! Check out all the items on offer today and bag yourself a bargain.

Google Stadia cloud gaming service coming to iPhone and iPad at last

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Google Stadia for iOS is going into public beta testing soon.
Google bypassed the App Store to make a version of Stadia that’ll run on an iPhone and iPad.
Photo: Google/Cult of Mac

Add Google Stadia to the list of cloud-gaming services that’ll soon be available for iOS and iPadOS. But all the action won’t be in the App Store — iPhone users will access Stadia though a web browser.

This is the same route other online-gaming services are also having to take because of Apple rules restricting cloud gaming.

Globe-trotting photog’s camera review shows power of iPhone 12 Pro Max

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Austin Mann reviewed the iPhone 12 Pro Max.
Travel snapper Austin Mann put the the iPhone 12 Pro Max to the test.
Photo: Austin Mann/Cult of Mac

Austin Mann got early access to the iPhone 12 Pro Max, and the professional photographer really tested the improved camera in Apple’s latest. His laboratory was Zion National Park in Utah, where he took a series of photographs that pushed the handset to its limits.

The results are spectacular and informative. And good news for anyone who already got an iPhone 12 Pro.

This inexpensive portable display makes working from home easier [Review]

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Lepow Z1-Gamut review: Portable, affordable display
Whether for work or entertainment, the Lepow Z1-Gamut makes a fine MacBook companion.
Photo: Ed Hardy/Cult of Mac

The Lepow Z1-Gamut external display adds 15.6 inches of extra space to your computer for work or school. And it’s portable, so it can be folded away when not needed. The screen connects easily to a Mac or iPad, and costs under $200.

Apple’s Clips app gets a massive upgrade aimed at influencers

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Apple Clips offers a simple way to combine video and images.
Clips 3.0 makes Apple’s free video creation app for iPhone and iPad easier to use.
Photo: Apple

Apple Clips 3.0, released on Wednesday, includes an improved user interface to make it easier to record video and then add effects to it. There are enhancements for both iPhone and iPad users.

This free software helps users combine video clips, photos and music into fun videos. It’s aimed at producing eye-catching content for TikTok, Instagram, Snapchat, YouTube and more.

Apple leaks must make things completely crazy in Cupertino

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When will the Apple leaks stop?
Some people love Apple leaks. Other people surely hate them.
Photo: Apple

I imagine Tim Cook seething with rage.

And I imagine workers in Apple’s marketing department filled with a gut-churning mixture of righteous anger, paranoia and dread.

What could cause such unpleasantness inside the pristine glass walls of Apple’s spaceship HQ (or within remote employees’ home bubbles)? Tuesday morning, images of the entire iPhone 12 lineup and HomePod mini leaked just hours ahead of Apple’s “Hi, Speed” event.