Apple’s latest failure: advertising

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Apple just isn't cut out for the business.
Photo: Apple

Apple’s six-year dabble into the world of advertising has come to an end. The company is reportedly surrendering its iAd program over entirely to publishers. That means publishers will get full control over the creation of ads, ad management and selling them. Apple apparently just doesn’t want anything to do with the ad business anymore.

Invisible ads could be crippling your smartphone

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Some of the apps available on Apple Watch.
Thousands of apps on iOS and Android run invisible ads you didn't know about.
Photo: Apple

“What you don’t know won’t hurt you” is a common phrase that unfortunately does not apply to the apps on your phone. It turns out that thousands of apps on Android and iOS secretly have ads in them that you can’t see, and they very well might be what’s causing a number of problems that plague smartphones today.

iPad And Other Tablets Are Transforming Mobile Advertising

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iPad growth offer advertisers new kinds of opportunities
iPad growth offer advertisers new kinds of opportunities

Lead by the iPad, tablets, and other non-phone devices accounted for 20% of mobile ads during the first quarter of 2012. That number is up 5% from the first quarter of last year. The increase reflects a change in the mix of mobile devices that people use to consume content and may have implications for the entire ad industry – mobile and otherwise.

iPad Publishers Still Boning Up Magazines And Ads

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Few iPad publications include interactive or immersive ads (source: Kantar Media)
Few iPad publications include interactive or immersive ads (source: Kantar Media)

Apple Slashes Fees, Pays Developers More To Rescue Flagging iAd Service

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