| Cult of Mac

Microsoft attacks MacBook in latest Surface Pro 4 ad


Does Surface Pro 4 have more to offer than MacBook?
Does Surface Pro 4 have more to offer than MacBook?
Photo: Microsoft

The iPad Pro has taken a ton of fire recently from Microsoft, but the company’s latest ad shifts targets to attack the MacBook.

The company busts out the old-school disses in the ad, which calls the MacBook “square” during an annoying song that brags about the Surface Pro 4’s detachable keyboard, pen and touchscreen. And it runs Windows!

Listen to Microsoft’s horrible jingle:

Microsoft Already Has a Multitouch Mouse That’s Compatible With OS X Lion



Can you not wait to start using the multi-touch gestures in OS X Lion? With Lion set to drop tomorrow morning, everyone is thinking about their Mac setup for Apple’s new desktop OS.

If you don’t favor Apple’s own Magic Mouse and yet don’t want to use a trackpad on a day-to-day basis, don’t worry, there’s a new mouse in town from Microsoft. And yes, we did say Microsoft.

Apple Ad Takes Aim at “Laptop Hunters”




This isn’t the first Apple ad out after Microsoft’s “Laptop Hunter” campaign, but this one responds directly to the ads where pseudo-everyday consumers shop around and pick PCs over Macs.

Here Megan stands between hip the Mac guy and a line of brown-suited PCs — like a dating game show? —   while she talks about her (computer) needs.

The PCs who don’t fit the bill file out but some are still lining up to win her affection until she says, “I just want something that works, without a lot of viruses or a ton of headaches.”

Leaving her alone with  Mac Man. Cute couple.

Is the promise of long-term stability with little drama enough to combat the price claim made by the Microsoft ads?

Via Silicon Valley Insider

Microsoft “Laptop Hunter” Ads Made on A Mac?



Microsoft’s controversial Laptop Hunter ads were probably conceived, pitched and perhaps created on  Macs, if these office snaps of the ad agency behind them are anything to go by. They show the desk of Alex Bogusky (with two Macs) at Crispin Porter + Bogusky plus the surrounding office space, also full of Macs.

I wouldn’t mind getting paid to sell PCs, as long as I didn’t have to work on them, too.

Via rixstep

Laptop Hunter Parody: Can I Keep the Cash Instead?




To answer Microsoft’s controversial “Laptop Hunter” series, Landline TV parodies the series by sending homeless Frank out to seek a computer. (NB: put your headphones on, some of the language/images are NSFW.)

He loves the Macs (“these are beautiful”), finds the PCs insulting and wants to take the cash instead of getting a PC. Doubt it would ever fly with Apple execs, but it’s a lot more convincing than the latest “Get a Mac” ads.

Via Newton Poetry

Mac Ads Respond to Microsoft’s Campaign?




The “Get a Mac” campaign has four new ads, the first out after the launch of Microsoft’s controversial “Laptop Hunter” series.

The four reasons you should get a Mac over a PC?

Fewer viruses (the PC has to wear a hazmat suit), facial recognition for iPhoto, stability (no freezing, crashing, error messages) and low maintenance (stability doesn’t depend on security patches, virus scans etc.)

Hmmm. The ads are cute, especially the future one, but I’m not sure if I were really weighing a Mac vs. PC any of these things would convince me to go Mac.

What do you think?

Via Mac Daily News

Not Cool Enough (or Rich Enough) to Be A Mac: New Microsoft Ads




A series of Microsoft ads are aimed at budget consumers worried about price tags, further perpetuating the pricey Mac myth.

Associated Press reports the ads were shot by recruited unwitting subjects by posing as a market research firm studying laptop purchasing decisions.

It picked 10 people who answered a call for volunteers on Craigslist and other websites and sent them out with a camera crew and budgets ranging from $US700 to $US 2,000. If they found a computer that fit their criteria, they could keep it.

In the first 60-second ad, a red-haired recent college grad named Lauren is on the hunt for a speedy laptop with a 17-inch screen and a “comfortable” keyboard, all for less than $1000. She strides into an Apple store; then, the scene jumps to her walking out empty-handed, telling the camera that the only laptop in her price range has a 13-inch screen.

Back in the car, she sighs and says, “I’m just not cool enough to be a Mac person.”

Lauren heads to Best Buy next and buys a Windows notebook made by Hewlett-Packard Co. for $US699. And she wasn’t alone. While some might have been able to find an Apple computer that fit the budget, Microsoft said none of the people they filmed picked a Mac.

Via The Age