| Cult of Mac

Apple shows how it empowers small-business success

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With National Small Business Week upon us, Apple celebrates how it helps entrepreneurs.
With National Small Business Week upon us, Apple celebrates how it helps entrepreneurs.
Image: Apple

With National Small Business Week starting Sunday, Apple profiled three small businesses Wednesday, describing how they harness Apple products to grow.

In addition, the company will feature “Grow Your Business with Apple” Today at Apple sessions next week in select U.S. cities.

Today in Apple history: Twentieth Anniversary Mac lands with a thud

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The Twentieth Anniversary Macintosh launched exactly two decades ago on March 20, 1997.
The Twentieth Anniversary Mac offered a glimpse of the future.
Photo: Apple

March 20: Today in Apple history: Twentieth Anniversary Mac lands with a thud March 20, 1997: Apple launches its Twentieth Anniversary Macintosh, a futuristic, special-edition Mac that’s ahead of its time in every way.

Not part of any established Mac line, it brings a look (and a price!) unlike anything else available. And yet the Twentieth Anniversary Macintosh promptly bombs. Today, it’s a collector’s piece.

Today in Apple history: Apple introduces ‘world’s fastest’ PowerBook

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The PowerBook 3400 certainly lived up to its name.
The PowerBook 3400 certainly lived up to its name.
Photo: Apple

February 17: Today in Apple history: Apple introduces 'world's fastest' PowerBook February 17, 1997: Apple launches the PowerBook 3400, a laptop the company claims is the fastest portable computer in the world.

After a rough few years for the PowerBook, this model throws down the gauntlet to rivals. It packs a PowerPC 603e processor capable of running at speeds up to 240MHz. While speedier Apple laptops will quickly overtake the PowerBook 3400, at the time it can keep up with some impressive desktop Macs.

MacBook shipments could jump to more than 17 million in 2021

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MacBook Air M1 2020
MacBooks are in for a good year in 2021.
Photo: Leander Kahney/Cult of Mac

It’s more than 10 years since technology writer Nicholas Carr proclaimed the personal computer dead. But don’t tell Apple — since a new report claims that global MacBook shipments are set to skyrocket next year.

According to data from Finaria, global MacBook shipments are expected to hit 17.1 million units in 2021. That’s a 10% year-on-year increase. The firm claims that global MacBook shipments are likely to hit 15.5 million units this year, a 23% leap during the coronavirus pandemic.

New Macs spill in online database

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Apple Mac mini
Next week's Apple event should be one for the Mac fans.
Photo: Apple

New Macs are expected at Apple’s upcoming October 30 event — and the Eurasian Economic Competition database is the unlikely place that may have just confirmed that.

The online database has been updated with three new filings for desktop computers running macOS 10.14. These most likely refer to rumored upgrades of the iMac and Mac mini. Apple last updated the Mac mini four years ago on October 16, 2014.

How to collect vintage Macs and other computers for fun (and maybe profit)

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Once you start collecting computers, it's hard to stop!
Once you start collecting computers, it's hard to stop!
Photo: David Greelish

Some people only care about the latest technology. For others, collecting the significant computers of the past — whether it’s an iconic first-gen Macintosh or iPhone, or failures like Apple’s short-lived Pippin games console — is fun in its own right.

If you fall in to this second group, you’ll love these five computer collecting tips to get the most out of your hobby. They will help you turn your passion for vintage Macs into an eye-catching computer collection.

Apple beats expectations in historic Q4 earnings

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Apple earnings
Apple crushed its Q4 earnings.
Photo: Ste Smith/Cult of Mac

The last Apple earnings report of 2017 is finally here and the results are even better than Wall Street anticipated.

Aided by strong iPhone sales thanks to the launch of the iPhone 8 and iPhone 8 Plus, Apple was able to bring in slightly higher than expected revenues and the company is expecting big things next quarter too.

See an unbelievably huge Mac collection and more [iSetups]

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iSetups episode 1
The first iSetups episode shows off three Mac setups.
Photo: Cult of Mac

If you’re a computer scientist, you can never have too many Macs. Just ask Richard Crossley, a Ph.D. candidate currently studying “optimization in high-performance computing to achieve maximum resource efficiency.”

It probably shouldn’t come as too big of a surprise that Crossley’s got a pretty vast Mac collection. Check out his system, as well as other impressive Mac setups, in this week’s episode of iSetups. It’s Cult of Mac’s new monthly show highlighting the best Mac setups submitted by viewers — plus tips and tricks for how to improve them.

Artist creates with Macs and lets nature take its course

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The artist known as Monsieur Plant prompts nature to override the power of the computer.
The artist known as Monsieur Plant prompts nature to override the power of the computer.
Photo: Christophe Guinet

Cult of Mac 2.0 bug Apple designs its products with an affinity for creatives of all kinds. But a French artist known as Monsieur Plant uses Macs to take “Think Different” to another level.

The Apple computers used by Christophe Guinet, 39, are not the tools but the subject in a body of work that integrates life-giving plant matter with life-altering technology.