Jony Ive has designed someone of the worlds most iconic tech devices, but when it came time to revolutionizing the wrist watch, Ive says it was even more challenging to make than the iPhone.
Speaking to an audience at the San Francisco Museum of Modern Art Thursday night, Ive said that societal expectations for a wristwatch posed some serious challenges when creating the Apple Watch, but he believes with “every bone in his body” that Apple will usher in an entirely new computing device category.