Jony Ive touts power of ‘potent ideas’ in commencement address

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Former Apple design chief Jony Ive talks up big ideas in his virtual commencement speech.
Jony Ive talks up big ideas in his virtual commencement speech.
Photo: Nick Knight

Former Apple design chief Jony Ive emphasized the power of imagination and innovation in a virtual commencement address to graduating students from the California College of the Arts.

“Without imagination, without profoundly new thinking, and potent ideas, our practice has no purpose,” Ive said in a stylized video against a black background.

Today in Apple history: It’s time for Apple Watch

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Apple Watch
The Apple Watch is the first major new product launch of the post-Steve Jobs era.
Photo: Jim Merithew/Cult of Mac

April 24: Today in Apple history: Apple Watch launch date April 24, 2015: It’s time for the official release of the Apple Watch, the wearable device Apple CEO Tim Cook describes as the “next chapter in Apple history.”

Fans, having endured a seven-month wait since the device’s unveiling at a keynote the previous September, can finally strap an Apple Watch onto their wrists. Behind the scenes, however, the Apple Watch launch is a moment long in the making.

How Steve Jobs unwound by looking at future Apple products

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Steve Jobs only turned off his phone while hanging out with Apple design chief Jony Ive.
Steve Jobs only turned off his phone while hanging out with Apple design chief Jony Ive.
Photo: Ben Stanfield/Flickr CC

Steve Jobs didn’t turn off his phone often. But if he did, it probably meant that he was in Jony Ive’s Industrial Design department, where Jobs relaxed by scouring prototypes of future Apple products.

That’s according to Jobs’ former assistant, Naz Beheshti, in a new book titled Pause. Breathe. Choose: Become the CEO of Your Well-Being. While the book focuses mainly on Beheshti’s practice as a wellness coach, it includes a few memories of her time at Apple. Including how Apple staffers would go into meltdown when they couldn’t reach Jobs — and how they eventually figured out where this meant he was.

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45 ways Apple put a ding in the universe

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Apple-45
Happy birthday, Apple! The company turns 45 today.
Photo: Killian Bell/Cult of Mac

Today marks 45 years since a little outfit called the Apple Computer Company was founded by Steve Jobs, Steve Wozniak and Ronald Wayne. Apple set out to build and sell personal computers. Since then, it’s risen from a hobbyist startup to a tech giant valued at more than $2 trillion.

In the last four and a half decades, Apple changed the tech world in all kinds of ways — some big, some small. Here, in no particular order, are 45 of the most notable ways Apple put a ding in the universe.

Today in Apple history: iPhone 4 owners get Antennagate payout

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Antennagate
Do you remember Antennagate?
Photo: Apple

March 29: Today in Apple history: iPhone 4 owners get Antennagate payout March 29, 2012: Apple settles its “Antennagate” controversy by giving affected iPhone 4 owners the chance to claim a whopping $15 payout.

The settlement covers customers who experienced problems with the phone dropping calls due to its cutting-edge design, but were not able to return their handsets (or didn’t want a free bumper from Apple to mitigate against the problem).

Today in Apple history: Twentieth Anniversary Mac lands with a thud

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The Twentieth Anniversary Macintosh launched exactly two decades ago on March 20, 1997.
The Twentieth Anniversary Mac offered a glimpse of the future.
Photo: Apple

March 20: Today in Apple history: Twentieth Anniversary Mac lands with a thud March 20, 1997: Apple launches its Twentieth Anniversary Macintosh, a futuristic, special-edition Mac that’s ahead of its time in every way.

Not part of any established Mac line, it brings a look (and a price!) unlike anything else available. And yet the Twentieth Anniversary Macintosh promptly bombs. Today, it’s a collector’s piece.

Mac to the future: Apple’s new designs embrace the past like never before

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retro
Apple's going back to the past.
Photo: ColorWare

Something weird is brewing in Apple land. The company, which for years wasn’t big on embracing its past, has gone retro.

While the innovations — ranging from the first 5G iPhones to the exciting new Macs powered by Apple’s proprietary processors — keep coming, Cupertino is reportedly revisiting some of its past designs for its next generation of products.

And you know what? I like it.

Today in Apple history: Hippie-themed iMacs fuel Cupertino flashback

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The Flower Power iMac G3 and Blue Dalmatian iMac G3 were two of the wackier Macs in history.
These were two of the wackier Macs ever.
Photo: Apple

February 22: Today in Apple history: Hippie-themed Flower Power and Blue Dalmatian iMacs fuel Cupertino flashback February 22, 2001: The iMac Special Edition, sporting custom Flower Power and Blue Dalmatian designs, puts a wacky face on the computer that saved Apple’s bacon at the turn of the century.

A far cry from the super-serious, aluminum-heavy industrial design that will come to define Apple, these colorfully patterned iMacs are some of the most irreverent computers Cupertino ever dreamed up. (C’mon, when was a real Dalmatian blue?)

Under the consciously tacky exterior hummed a pretty darn great iMac G3, though.

Today in Apple history: Steve Jobs introduces us to the iPad

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The iPad launch shook up the tech world, with the tablet computer becoming Apple's fastest-selling device.
Did you own an original iPad?
Photo: Apple

January 27: Today in Apple history: Steve Jobs introduces us to the iPad January 27, 2010: After months of rumors and speculation, Steve Jobs publicly shows off the iPad for the first time.

Aside from the name, which some people joke sounds like a female sanitary product, the iPad immediately earns critical acclaim. “The last time there was this much excitement over a tablet, it had some commandments written on it,” The Wall Street Journal quips.

When it goes on sale, the iPad quickly becomes Apple’s fastest-selling new product ever.