What’s the most ambitious watch band Apple ever made?

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The Clover Solo Loop for Apple Watch comes in nine sizes -- as well as six other Solo Loop colors besides dark green.
The Solo Loop for Apple Watch comes in nine sizes and seven colors.
Photo: Apple

One of the many things that set an Apple Watch apart from traditional watches is the massive selection of inexpensive straps. Cupertino made installing Apple Watch bands so easy that you can change up your look on a dime — and for almost that little money.

While seemingly millions of options exist for a mere $10 or so, Apple makes some of the best bands in the business. They cost a little more than most, but they may be worth it.

And one band, in particular, stands as the “most ambitious” watch band Apple ever made, according to Evans Hankey, Apple’s VP of industrial design.

Today in Apple history: Scott Forstall gets forced out of Apple

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Forstall
The disastrous Apple Maps showed Scott Forstall the way out of Cupertino.
Photo: Apple

October 29: Today in Apple history: Scott Forstall gets forced out of Apple after disastrous Apple Maps launch October 29, 2012: Scott Forstall, Apple’s senior vice president of iOS software, is ousted from the company after the disastrous Apple Maps launch.

Apple divvies up the roles previously handled by Forstall, who once seemed on a path to the top, among other high-level execs. Jony Ive assumes leadership of the Human Interface team. Craig Federighi becomes head of iOS software. Eddy Cue takes control of Maps and Siri. And Bob Mansfield “unretires” to lead a new technology group.

An illustrated history of the iPod and its massive impact

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Steve Jobs on the cover of NewsWeek
Steve Jobs and the iPod make the cover of NewsWeek.
Photo: NewsWeek

Editor’s note: Today marks the 20th anniversary of the iPod, the humble digital music player that reshaped Apple. To mark the occasion, Cult of Mac updated its illustrated history of the iPod — put together to celebrate the device’s 10th anniversary, and originally published on Oct. 22, 2011.

An Illustrated History of the iPod

The iPod grew out of Steve Jobs’ digital hub strategy. Life was going digital. People were plugging all kinds of devices into their computers: digital cameras, camcorders, MP3 players.

The computer was the central device, the “digital hub,” that could be used to edit photos and movies or manage a large music library. Jobs tasked Apple’s programmers with making software for editing photos, movies and managing digital music. While they were doing this, they discovered that all the early MP3 players were horrible. Jobs asked his top hardware guy, Jon Rubinstein, to see if Apple could do better.

2021 MacBook Pro proves Apple got its groove back

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The HDMI port, MagSafe charger and SD card reader in the new 2021 MacBook Pro models prove Apple design is back on track.
The HDMI port, MagSafe charger and SD card reader in the new 2021 MacBook Pro models prove Apple design is back on track.
Photo: Apple

In 2016, Apple proudly unveiled a new MacBook Pro that rejected the HDMI port, the MagSafe charger and the SD card reader of the past. Fast forward to 2021, and the company just released new MacBook Pro models with an HDMI port, MagSafe and SD card reader.

Why the reversal? Apple’s head of design Jony Ive left in 2019 after decades with the company. His tendency to push form over function led Cupertino down the wrong path in many ways. And Apple is just now undoing mistakes Ive was responsible for. Like taking out ports that most buyers wanted.

Today in Apple history: iMac goes big with 27-inch display

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The 2009 unibody iMac proved a watershed design for Jony Ive and Apple.
Unibody aluminum iMac design FTW!
Photo: Apple

October 20: Today in Apple history: iMac goes big with 27-inch display October 20, 2009: Apple goes big with its iMac redesign, introducing the first 27-inch all-in-one Mac.

The sleek, sophisticated aluminum unibody design looks so good that the iMac will remain virtually unchanged for years. As with the first Macintosh with a built-in CD-ROM drive, the iMac’s 27-inch display represents a sea change for tech. The big, beautiful screen signals that larger displays need no longer remain the domain of pampered professionals.

Today in Apple history: iOS 7’s major redesign divides fans

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Ios 7 SCREEN
Here's how iOS 7 (right) compared to iOS 6.
Photo: Apple

September 18: Today in Apple history: iOS 7 major redesign divides fans September 18, 2013: iOS 7 makes its public debut with a radical redesign that divides the tech world.

The biggest overhaul Apple’s mobile operating system has seen in years, iOS 7 ditches the skeuomorphic objects, dials and textures of previous iterations. Instead, it boasts stark patches of white space, simpler icons and more abstract controls for settings. The Jony Ive era of software design is truly underway.

Google mercilessly mocks those pretentious Apple videos Jony Ive used to make

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Google hilariously mocks Jony Ive’s Apple product videos
“Engineered for optimal haptic feedback to deliver the satisfying feeling of… click.”
Screenshot: Google

A new video for the Google Pixel 5a pokes fun at the ones Jony Ive used to make gushing about the smallest details in designs of Apple products.

While an homage, the video also exhibits a cutting edge. It highlights the new Android smartphone’s headphone jack, a feature Ive removed from iPhones. Still, Apple fans shouldn’t miss this well-made parody:

Today in Apple history: iMac G3 arrives to save Apple

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On this day in 1998, the world says
On this day in 1998, the world says "hello" to the computer that will save Apple.
Photo: Apple

August 15: Today in Apple history: iMac G3 arrives to save Apple August 15, 1998: The iMac G3 — Apple’s brightly colored, translucent Macintosh relaunch — goes on sale to a rabid audience.

Steve Jobs’ first major new product since returning to Apple, the internet-ready iMac cements his legacy as a forward-thinking tech visionary. It also introduces the world to the design talents of Jony Ive — and pretty much saves Apple in the process.

Just another day at the office, eh?

Today in Apple history: iMac G4 gets super-sized screen

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The iMac G4 brings a
The iMac G4 brings a "breathtaking" giant screen to desktops everywhere.
Photo: Apple

July 17: Today in Apple history: iMac G4 brings super-sized screen July 17, 2002: Apple ships a new super-sized iMac G4, offering a 17-inch widescreen LCD display that becomes the envy of most computer users at the time.

“The best consumer desktop just got even better,” says Steve Jobs of Apple’s new all-in-one computer. “Having this gorgeous 17-inch flat screen floating in mid-air right in front of you is simply breathtaking. There’s nothing like it in the PC world.” He wasn’t wrong!

Today in Apple history: End of the line for Power Mac G4 Cube

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Mac G4 Cube
Apple announced it was putting the G4 Cube "on ice."
Photo: Apple

July 3: Today in Apple history: Apple stops making Power Mac G4 Cube July 3, 2001: Apple suspends production of its Power Mac G4 Cube, one of the most notable busts in Apple history — and the first major flop following Steve Jobs’ glorious return to the company.

Although Apple leaves the door open to possibly reintroducing the remarkably clear G4 Cube at a later date, this never happens. The stylish computer is superseded by Apple’s upgrade to G5 processors and then to Intel Core-based Macs.