Today in Apple history: End of the line for Power Mac G4 Cube

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Mac G4 Cube
Apple announced it was putting the G4 Cube "on ice."
Photo: Apple

July 3: Today in Apple history: Apple stops making Power Mac G4 Cube July 3, 2001: Apple suspends production of its Power Mac G4 Cube, one of the most notable busts in Apple history — and the first major flop following Steve Jobs’ glorious return to the company.

Although Apple leaves the door open to possibly reintroducing the remarkably clear G4 Cube at a later date, this never happens. The stylish computer is superseded by Apple’s upgrade to G5 processors and then Intel Core-based Macs.

Today in Apple history: Power Mac G5 packs world’s first 64-bit CPU

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G5 computer
A 64-bit CPU powered Apple's stunning "cheese grater" Power Mac G5.
Photo: Bernie Kohl/Wikipedia CC

June 23: Today in Apple history: Power Mac G5 packs world's first 64-bit CPU June 23, 2003: Apple launches its gorgeous Power Mac G5, a powerhouse desktop computer with a perforated aluminum chassis that earns it the affectionate nickname the “cheese grater.”

Starting at an affordable $1,999 ($2,650 in today’s terms), the Power Mac G5 is the world’s first 64-bit personal computer. It’s also Apple’s fastest machine yet.

Jony Ive reportedly clashed with Apple exec over forthcoming VR/AR headset

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Jony Ive
Jony Ive, who left Apple last year, reportedly had strong views on Apple's VR strategy.
Photo: Vanity Fair/YouTube

Apple’s VR and AR headset ambitions fueled a clash between Apple Technology Development Group executive Mike Rockwell and former design boss Jony Ive, who left Apple last year, a new Bloomberg report claims.

The article traces the development of an Apple VR and AR headset to late 2015. It claims Apple dedicated up to 1,000 engineers to work on a project aiming to be the first major new product since the Apple Watch. However, the project has been subject to disagreements about its direction.

Today in Apple history: iPhone 4 preorders set an impressive record

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Steve obs
The iPhone 4 wound up selling 1.7 million units in its first weekend.
Photo: Matthew Yohe/Wikipedia CC

June 16: Today in Apple history: Apple receives record preorders for iPhone 4 June 16, 2010: Apple reports a massive surge of interest in its upcoming iPhone 4, with 600,000 sales on the first day of preorders.

The company calls the number “far higher” than expected. At the time, it’s the largest number of iPhone preorders Apple has ever taken in a single day. AT&T suffers server problems thanks to the demand — with 10 times the usual traffic on its website. It’s proof positive that Apple is onto a winner!

Today in Apple history: It’s time for Apple Watch

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Get your Apple Watch ready for the new iPhone.
The Apple Watch is the first major new product launch of the post-Steve Jobs era.
Photo: Jim Merithew/Cult of Mac

April 24: Today in Apple history: Apple Watch launch date April 24, 2015: It’s time for the official release of the Apple Watch, the wearable device Tim Cook describes as the “next chapter in Apple history.”

Fans, having endured a seven-month wait since the device’s unveiling at a keynote the previous September, can finally strap an Apple Watch onto their wrists. Behind the scenes, however, the Apple Watch launch is a moment long in the making.

Today in Apple history: Early iPad rumor gets Apple fans buzzing

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iPad Pro 2
According to the rumor, Apple was launching a 15-inch tablet.
Photo: Ste Smith/Cult of Mac

April 13: Today in Apple history: Early iPad rumor gets Apple fans buzzing April 13, 2005: The tech world gets excited when a sketchy rumor suggests Apple is building a tablet computer.

The Chinese-language report claims Quanta will build a 15-inch touchscreen tablet PC with detachable keyboard. Apple will supposedly ship the device in the first quarter of 2006. Things don’t turn out quite like that, but the rumor offers the first hint about Apple’s secret iPad project.

Apple’s IS&T division sounds like a chaotic war zone

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apple-hq
Not everyone loves working at Apple.
Photo: Apple

Apple’s Information Systems & Technology division (IS&T) has come under scrutiny in a new book that analyzes the business practices and cultures of America’s biggest tech companies.

Scoring a coding job at Apple is a dream gig for most developers, but an excerpt from Alex Kantrowitz’s book, Always Day One, reveals that if you accept a job on the IS&T team, you better be ready for “a Game of Thrones nightmare.”

Today in Apple history: iPhone 4 owners get Antennagate payout

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Antennagate
Do you remember Antennagate?
Photo: Apple

March 29: Today in Apple history: iPhone 4 owners get Antennagate payout March 29, 2012: Apple settles its “Antennagate” controversy by giving affected iPhone 4 owners the chance to claim a whopping $15 payout.

The settlement covers customers who experienced problems with the phone dropping calls due to its cutting-edge design, but were not able to return their handsets (or didn’t want a free bumper from Apple to mitigate against the problem).

How to watch Jony Ive design documentary for free

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frame grab from design doc Objectified
John Ive and the making of the slender MacBook Air.
Screenshot: Guy Hustwit/Vimeo

You’re at home with time to ponder stuff. That’s what industrial designers, including legendary former Apple design chief Jony Ive, do for a living.

This week, you can take a free peek inside the head of Ive and other renowned designers with the documentary Objectified.