September 18, 2013: iOS 7 makes its public debut with a radical redesign that divides the tech world.
The biggest overhaul Apple’s mobile operating system has seen in years, iOS 7 ditches the skeuomorphic objects, dials and textures of previous iterations. Instead, it boasts stark patches of white space, simpler icons and more abstract controls for settings. The Jony Ive era of software design is truly underway.
The iPhone 11 Pro Max promises up to five hours more battery life than the iPhone XS Max that precedes it. That’s around a 33% increase1. This battery boost could come down to a more efficient OLED screen, a bigger or better battery, a more efficient processor, or — most likely — a combination of these factors.
But whatever the reason, this marks the first time iPhone battery life jumped so much in one generation. Usually, the iPhone sacrifices any excess battery life to get thinner or lighter. And yet the iPhones 11 Pro come in heavier and a hair thicker than their iPhone XS predecessors. What’s going on? Has Jony Ive’s reign finally ended?
The Apple Card isn’t just another credit card. Apple is a hardware company, after all, so its card is special, mkay? If Jony Ive hadn’t disappeared from the Apple lot, then we’d probably even have a Making Of video, with Whispering Joni1 burning with quiet passion about how this is the thinnest, strongest card that Apple has ever made. How Apple’s designers needed to invent an entire new production process to recycle titanium plates reclaimed from broken legs. Etc.
So, if you have an Apple Card, Apple wants you to treat it with respect. And that’s why there is now an official support document telling you how to clean it.
Apple’s removal of the pricey Designed by Apple in California book from its online store marks the end of an era.
Apple released the book, which retailed in two sizes for $199 and $299, in November 2016. The retrospective paid homage to the design work of Jony Ive since the late 1990s. Now that Ive is no longer at Apple, the company seemingly decided to draw a line under the book as well.
August 15, 1998: The iMac G3 — Apple’s brightly colored, translucent Macintosh relaunch — goes on sale to a rabid audience.
Steve Jobs’ first major new product since returning to Apple, the internet-ready iMac cements his legacy as a forward-thinking tech visionary. It also introduces the world to the design talents of Jony Ive — and pretty much saves Apple in the process.
Jony Ive told the world in June he’s ready to stop being Apple’s Chief Design Officer but it seems likely he told his employers months before that. New research shows Apple went on a hiring spree in its design department early this year.
At the same time, the company has apparently been following a general “fewer suits, more hoodies” hiring strategy.
When Apple’s Chief Design Officer announced he’s leaving the company, he also said it was to start his own design firm. Jony Ive began has begun making that plan a reality, as he filed a trademark for the name of his new enterprise.
July 17, 2002: Apple ships a new super-sized iMac G4, offering a 17-inch widescreen LCD display that becomes the envy of most computer users at the time.
“The best consumer desktop just got even better,” says Steve Jobs of Apple’s new all-in-one computer. “Having this gorgeous 17-inch flat screen floating in mid-air right in front of you is simply breathtaking. There’s nothing like it in the PC world.” He wasn’t wrong!