US college students and teachers who buy a Mac get an iPod Touch thrown in a back-to-school promotion. (Fine print: you have to buy before Sept. 8 and shell out the cash for the iPod touch, which you get back via rebate. Full details here.)
The ad shows a cheerful student whose iPod Touch displays “Monopoly” but with the iPod Touch being used more frequently in colleges for orientation, class lectures and in some cases required or in place of textbooks having one is becoming less of a plus and more of a necessity.
No more back-breaking anatomy textbooks for medical students at Ohio State University: these would-be scrubs will have all the info they need thanks to iPods provided by the school.
The program, said to be the first of its kind in a medical school, will be rolled out over the next two years. It is the brainchild of third-year student Justin Harper who, presumably, was tired of lugging around textbooks and getting paper cuts.
The iPods are loaded with specific medical software programs planned by OSU. The hand-held technology will give students quick access to high-res images of each organ and nerve in the body, plus allow them access to videos of medical treatments or surgical procedures and lists of potential drug interactions.
In more traditional school fare, they’ll also be able to give themselves pop quizzes, review all lectures in podcast form and have the entire curricula at their fingertips.
“The iPod touch has the potential to positively impact both medical education and the care provided to patients at the bedside,” said Dr. Catherine Lucey, vice dean for education on the school website. “The personal digital assistant puts a wealth of information at the fingertips of our students. They can study when they want and where they want. If they are seeing a patient and a question arises, they can find the answer instantly, to share with them.”