| Cult of Mac

Apple surprises ‘iPhone 6’ photographers with coffee table books


Apple surprises the photographers from the
Apple surprises the photographers from the "Shot on iPhone 6" campaign with coffee table books.
Photo: Brendan Ó Sé

The billboards and ads featuring beautiful photographs shot with an iPhone 6 are nearly gone. Apple is now promoting a new iPhone. But that does not mean Apple has forgotten the photographers whose work helped sell phones and treat the world to art in public spaces.

Photographers from the “Shot on iPhone 6” campaign have been getting packages in the mail, a pair of cloth-covered coffee table books featuring their work. The books were apparently a surprise and included a pair of white gloves for handling with care.

Apple’s ‘Shot on iPhone 6’ TV ads are utterly charming


Apple's latest iPhone 6 ads pay homage to a world of amateur vidiographers.
Photo: Apple

Apple has expanded its “Shot on iPhone” print ad campaign with a batch of videos showing off the kind of beautiful footage it’s possible to record using the latest iPhone.

Instead of calling in the pros to film spectacular sights, the ads focus on serendipitous slices of everyday life, such as a ladybug on a twig or a sparrow eating from a person’s hand. As with the “Shot on iPhone” print ads, the spots were crowdsourced from regular iPhone users.

And you know what? Considering that each one is just 15 seconds long (with five seconds being the Apple logo and the “Shot on iPhone 6” tagline), they’re actually pretty darn great!