When Apple first launched iAds back in April 2010, it was widely criticized by developers and advertisers due to Apple’s strict design requirements and a huge $1 million buy-in rate. iAds has finally gained momentum, though, and Apple just announced its 100th iAd campaign. How’d Apple turn things around?
If you’re the kind of person who loves to watch commercials – you’ll love Apple’s new iAd Gallery application that just hit the App Store. Apple describes the application as a “celebration of advertising,” allowing you to view every iAd currently on the network.
Featuring adverts from some of the world’s biggest brands, a spinning wheel view lets you scroll through the collection of iAds and view the ones that take your fancy. If you really enjoy a particular add, you can ‘love’ it and make it one of your favorites. You can also search the collection by advertiser, category, or feature.
It’s not just ads, however – you can also learn more about the products advertised and the advertising agencies behind them.
Despite all of its features, I’m still not sure I get the point of the iAd Gallery application. I spend a lot of time trying to avoid adverts, especially within iOS applications, so the idea of an app – with no other content but iAds – is my idea of a virtual nightmare.
Having said that, it’s certainly worth checking out – if only for a few minutes. In true Apple style it’s well made, easy to use, and contains a catalogue of iAds that aren’t quite as boring as other adverts.
Only Apple could get away with making an application full of its adverts and still be respected.