| Cult of Mac

iPad 5 To Be Announced At WWDC On Monday? Gumdrop Cases Says So.


Screen Shot 2013-06-06 at 10.50.27 AM

Casemakers are known to gamble on upcoming iOS product launches. Every day they can have their product on the shelves closer to launch is a day they have a leg up over their competitors in the hyper-competitive case market.

Case in point, here’s a story about Hard Candy Cases gambled (and lost) $50,000 on iPhone 4S moldings from China to get their cases first-to-market. When the iPhone 4S actually debuted, though, it looked identical to the 4, instead of the radical redesign the case makers expected. Oops.

Now the same case maker is doing the same thing, gambling on the iPad 5 launch. This time, though, Tim Hickman has less to lose.

Case Company Sells 2,000 Cases For Apple’s No-Show Mystery Device [Exclusive]



Case company Hard Candy sold thousands of cases for a mystery Apple device that it believed Tim Cook would unveil yesterday.

Customer’s were so excited by the prospect of a jumbo iPhone with a 4.44-inch diagonal screen, they pre-ordered a couple of thousand cases based on the rumor.

“Crazy day,” said Hard Candy CEO Tim Hickman after the Apple event. “We have to cancel a few orders. Two thousand cases were ordered since you ran your story. That’s bad ass! Apple consumers love, love, love to play in this world.”