General Magic trailer gives peek into one of Silicon Valley’s most influential startups

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The smartphone that never was.
Photo: Spellbound Productions

The documentary about the most important tech company you’ve never heard of is nearly ready to hit the big screen.

General Magic, a ‘90s startup created by some of the best minds at Apple, is getting the documentary treatment it deserves and the trailer is finally here.

Check it out:

General Magic tells story of Apple spinoff that almost changed the world

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General Magic documentary tells story of the iPhone that never was!
The iPhone that never was!
Photo: Spellbound Productions

How do you follow a project like the Macintosh? A high-flying Apple spinoff called General Magic tried to answer that question in the early 1990s.

After revolutionizing the personal computer, a team of ambitious ex-Apple engineers set out to build a connected touchscreen mobile device that prefigured the iPhone by 25 years. Their startup, General Magic, became one of the hottest ventures in Silicon Valley — before it all came crashing down.

“That period is one of the most important in computing history,” Sarah Kerruish, co-director of new documentary General Magic, told Cult of Mac. “It’s when handhelds were first realized, and when we saw the first early stages of the internet. General Magic combines these profoundly important threads in technology.”