Planet of the Apps star trashes Apple’s marketing of show

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Planet of the Apps
Gary Vaynerchuk was one of the judges on the Apple reality show.
Photo: Apple

Apple’s reality TV show Planet of the Apps was disappointing, but one of its stars, Gary Vaynerchuk, blames the show’s failure on something other than its misjudged content.

In a new episode of his podcast, entrepreneur and internet personality Vaynerchuk says that Apple failed to properly market the show.

Apple yanks controversial Planet of the Apps ad from Twitter

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Planet of the Apps
Not a high point for Apple.
Photo: Apple

The debut of Apple’s first original TV series, Planet of the Apps is getting off to a rocky start. Early reviews have been profoundly negative and the show’s ad campaign certainly isn’t winning over any new fans.

Apple’s Twitter account for Planet of the Apps sent out a new ad today that caused an uproar among fans who slammed it for being anti-family and promoting workaholism. The ad features one of the show’s app developers bragging about how he rarely sees his kids. It was quickly pulled but not before someone snapped a screenshot.

Take a look at the tone-deaf ad:

With Planet of the Apps, Apple fails to crack the code for good TV [Review]

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Screen Shot 2017-06-07 at 11.45.49
When it comes to original programming, this isn't exactly Netflix's House of Cards.
Photo: Apple

With its new reality show Planet of the Apps, Apple didn’t try to reinvent the wheel. It slapped a new body on a well-worn vehicle — wannabe entrepreneurs pitching their precious ideas to a panel of questionable celebrity experts — and drove straight to “Meh-ville.”

Planet of the Apps trailer is a prototype for bad TV

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Planet of the Apps
Reality show Planet of the Apps is coming soon to Apple Music.
Photo: Apple

Prepare yourself for Apple’s first teaser trailer for Planet of the Apps, because it’s a total cringe-fest.

Billing Jessica Alba and Gwyneth Paltrow as some of “the world’s most culturally influential entrepreneurs,” the Shark Tank ripoff pairs budding app developers with tech luminaries and venture capitalists who can help make their App Store dreams a reality.

Gwyneth Paltrow is bringing her coding skills to ‘Planet of the Apps’

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planet of the apes with tim cook
Welcome to our new world Gwyneth.
Photo: Twentieth Century Fox/Apple

Apple has signed Hollywood superstar Gwyneth Paltrow to join its unscripted series ‘Planet of the Apps’.

Paltrow will be joined by will.i.am and serial entrepreneur Gary Vaynerchuk on the show where all three will serve as mentors and advisors to app developers in the series that will reportedly act as a launch pad to exceptional developers.