Today in Apple history: Apple’s first watch is a freebie for upgraders


Apple's first watch was... well, just a watch, actually.
Photo: Jonathan Morrison

May 2 May 2, 1995: Apple enters the wearables space with its first watch, a timepiece with no fitness-tracking tech, no on-screen notifications and a whole lot of 1990s styling.

The (real) first Apple watch comes two decades before wearables will become a thing. A regular wristwatch, the freebie gadget is available as a special mail-in offer to System 7.5 upgraders.

Pushing Mac users to upgrade

The 1995 Apple watch existed to motivate Mac users to upgrade to System 7.5 At the time, System 7 was 4 years old, having debuted in May 1991. The 7.5 upgrade came preinstalled on new Macs (such as the Macintosh LC 580), but was only available as a paid upgrade for people who owned older Macs.

Years later, Apple did away with upgrade costs for its operating systems. But in the 1990s, Cupertino’s customers grappled with relatively hefty prices for OS releases. Apple’s suggested retail price for System 7.5 — the princely sum of $134.99 — seemed pretty hefty to many, as evidenced by this vintage internet post that calls the upgrade policy “pretty much from the moon.”

System 7.5 did bring a few worthwhile upgrades, however. It packed more than 50 changes in all, some of them entirely new, others acquired from third-party devs, and still others ported over from the professional-level System 7 Pro.

The biggest upgrade made it easier to connect your Mac to internet and email. Other nifty features included an Apple Guide, a smart “how to” manual that proved far superior to Apple’s previous Balloon Help feature.

Apple Watch
Did you take advantage of this offer back in 1995?
Photo: Apple

A dark time for Apple

System 7.5 came at a bad time for Apple. The company languished in its mid-1990s low period, promising innovations like a top-to-bottom Mac OS refresh called Copland that would remain tantalizingly out of reach. Apple’s position looked even starker when compared to the crazy levels of success Microsoft enjoyed with Windows 95.

The offer of an Apple watch wasn’t much, but it did provide an added incentive for users to upgrade. (If they didn’t want an Apple watch, they could opt for a free copy of Conflict Catcher 3, software designed to resolve problems between the Mac and its various extensions.)

Today, a copy of the 1995-era Apple watch is a nice collector’s piece to have. Expect to pay a few hundred dollars for one on eBay (although some folks will try to reap up to four figures).

What’s your favorite Apple collector’s item? Have you got anything rare you want to brag about? Leave your comments in the box below.