In April, a group of film and TV professionals signed an open letter asking Apple to address longstanding Final Cut Pro upgrade requests and to better promote the popular and powerful program as a standard editing tool in their industry.
Cupertino offered some reassurance in a public reply to the letter on Thursday.
In an open letter sent to Apple CEO Tim Cook on Tuesday, more than 100 film and TV professionals called on the company to publicly commit to building its video editing software Final Cut Pro into an industry-standard tool.
The group praised FCP as as “the biggest leap forward in editing technology since the move to digital” but complained it’s not living up to its potential.
The group noted, bitterly, that even the crew on CODA — the first streaming service release to win a Best Picture Oscar, and Apple’s own release — would probably not have chosen to edit it with FCP.