| Cult of Mac

Apple scraps plans for controversial flagship store in Melbourne

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Oz new store
The Apple Store that will never happen.
Photo: Apple

Apple has scrapped a controversial plan to build a flagship Apple Store in Melbourne, Australia’s Federation Square.

Apple had been battling to build the store for much of last year. It even scrapped its original designs and came up with new ones, only to have those criticized as well. Government agent Heritage Victoria ruled that the Apple Store would be too “visually dominant.” It also said that demolishing the existing Yarra Building to construct Apple’s flagship store would “diminish” the public space.

Apple’s troubled Melbourne flagship store has been pushed back a year

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Oz new store
The original, now abandoned design for Melbourne's flagship Apple Store.
Photo: Apple

Apple’s proposed flagship Apple Store in Melbourne, Australia’s Federation Square has been pushed back at least a year. Work was originally scheduled to start in early 2019. However, now it won’t begin until 2020 — with the eventual opening taking place in 2021.

If it even happens at all, that is.

Apple’s proposed Oz flagship store is having a rough ride

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Oz new store
Apple's previous (now-abandoned) design.
Photo: Apple

Will Apple’s proposed flagship Apple Store in Melbourne, Australia’s Federation Square ever happen? Increasingly, the answer appears to be in doubt — although we hope that changes.

In the latest setback to the project, Melbourne City Council has kicked back Apple’s revised designs for the store. Having already changed it once to make it more in keeping with the area, Apple’s updated design is now being accused of causing a, “loss of definition to the square.”

Apple’s plans for flagship store in Oz suffer another setback

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The view from the proposed new store,
The view from the proposed new Apple Store.
Photo: Federation Square/Apple

Apple’s ambitions to open a new “global flagship” Apple Store in Melbourne, Australia, are at risk — thanks to the granting of a new heritage protection order that will let the government deliberate on whether to permanently protect the site.

The store, supposed to be located on Melbourne’s Federation Square, has been the subject of controversy since day one. The new heritage protection status, which runs to late 2018, could prevent Apple from opening its planned retail outlet.

Apple switches designs for new Oz store, but some are still unhappy

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New design vs. old design
Apple's new design (left) vs. its original design (right).
Photo: Federation Square

Normally, the addition of a new Apple Store is met with positivity, on account of the prestige and increased foot traffic that it brings to an area. That’s not exactly proving to be the case for Apple’s proposed “global flagship” Apple Store in Melbourne, Australia, however.

Revised drawings for the new store were published on Friday, after Apple scrapped original designs which apparently reminded locals of a toasted sandwich.